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Secrets of getting your company featured on a podcast: behind the scenes in podcast nation

MaccaPR

But, the success of podcasts such as “Serial” (downloaded more than 340 million times), “This American Life” (2.5 Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form. The podcast is eminently shareable on social media channels.

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4 Examples of Fair Use Debates in the Digital World

Cision

Forty-five percent of executives think it’s okay to share other brands’ information as either digital or print paid content. While comedians must rely on others’ materials for parody and sketches, the amount they take to work with can cause a scene just as easily as someone reusing statistics from one infographic for another. .

Examples 120
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Leveraging Great PR Results

ImPRessions - Crenshaw Communications

Also consider something more elaborate like creating a slick online piece with the help of a site like Coverage Book or producing a printed brochure with more than one piece of coverage. The round-up can be turned into an infographic to post on the company website or used as an idea for a holiday gift story.

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10 insights for public relations from the 2017 European Communications Monitor

Stephen Waddington

The 136 page report is available as a free download. Most organisations use more elements like online videos, infographics and instant photos in their messaging. 4 Channel shift from print to social exaggerated. Media relations with print newspapers/magazines are still stronger than expected. #5 But only 4.6%

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Research Shows Journalists Want More Multimedia from PR Pros

Beyond PR

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. Download the 2018 Global State of the Media Report. Both Choi and Forsythe would consider using infographics or videos provided by brands, as long as they meet journalism quality standards.

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Why it’s Worthwhile to Pay For Media Monitoring

Beyond PR

Brand value can be measured by a variety of media channels including broadcast, print and social. Influencer, content and video marketing campaigns that target multiple channels should measure online, broadcast, print and social monitoring to gain impactful data. Multichannel marketing should not be grounded solely in online results.

Media 73
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Measuring PR success in terms of quantity and quality

Presspage

You may consider tracking some or all of the following: Detailed reach of media coverage: circulation for print media, number of visitors or specific page views for online media. Number of downloads for offered white papers, videos, infographics etc. Number of pageviews for publication on own website.