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Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. More education and training needed to acquire digital PR skills.

Training 119
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Promoting a Business on the Right Platforms

5W PR

That’s why plenty of companies should actually be promoting themselves and connecting with their audiences on platforms such as Facebook or Pinterest instead. Many people might not realize how popular Pinterest is, and has always been, as well as the fact that it’s one of the biggest search engines for many consumers.

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Social Media Strategy Template

The Proactive Report

92% of marketers claim that social media marketing is important for their business. Pinterest has seen remarkable growth in the last three years: 11 (2%) F500 companies had a Pinterest account in 2012. Content Marketing Mastering Social Media' Meritus Media Inc., Meritus Media Inc.

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My Alternative to the Suddenly Expensive iStockPhoto.com

Rock the Status Quo

I also like Canva quite a bit – instead of a simple stock photography site, Canva is an image editing tool designed to be used for social media, content marketing and other uses. Using Pinterest & Secret Pinboards For Media Pitching Content Marketing: Can You Use Other People’s Blog Posts?

Pinterest 202
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Six new social media trends marketers should have on their radar

Prohibition

Pinterest announce ‘creator code’ content policy. Pinterest has announced it will soon be implementing a mandatory code of conduct – the creator code – ensuring all users have a positive experience on the platform. Snapchat acquires 3D mapping company Pixel8Earth to expand AR capabilities.

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5 Digital Trends We Are Seeing

5W PR

When it comes to investing in digital marketing, it’s important for companies to stay on top of the latest trends in this industry to invest in the right strategies. Now, Pinterest has announced that it’s opening up the new content format to companies, as they can now advertise with Idea Ads.

Trends 78
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Social Media Strategy Template

The Proactive Report

92% of marketers claim that social media marketing is important for their business. Pinterest has seen remarkable growth in the last three years: 11 (2%) F500 companies had a Pinterest account in 2012. Download the PDF of the Social Media Strategy Template here. Meritus Media Inc.,