The Proactive Report

JUNE 4, 2018

Just this week I did this exercise with a financial services company and we discovered that their most active and engaged persona is a female between the ages of 35 and 50 who lives in the New York area, has an average income of $75,000, and responds best to content about ideas for women and retirement planning. Call 888 243 3470.

Analytics 127

Analytics Data Exercises Social Media 127

The Proactive Report

NOVEMBER 14, 2022

A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. The current economic climate has been tough and financial experts warn of a recession in 2023. This isnot theitme for PR and marketing folk to pull back. 2023 is right around the corner.

Digital PR 264

Digital PR Marketing Infographics Video 264

PR Conversations

NOVEMBER 22, 2023

Looking back the time was an optimistic period for public relations – despite (or perhaps because of) the developing global financial crisis. These developments also gave life to what was known at the time as ‘digital PR’ or ‘E-PR’. This formed a complete institutionalised and pragmatic ‘vicious circle’ of practice.

Education 52

Education Reputation Leadership Technology 52

5W PR

JANUARY 14, 2019

These financial concerns were magnified when a top executive at Victoria’s Secret made some comments that many objected to. Of the two narratives, Rihanna’s is definitely gaining traction with a younger generation, that doesn’t seem disposed to try to measure up to the standard “type” many other clothing companies promote.

Brand 68

Brand Branding Publicity Fashion 68

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. Companies have begun to understand that PR is not just an expense - it’s an investment with potential returns. Digital tools can measure the impact of PR’s efforts with unprecedented precision.

Analytics 78

Analytics Digital PR Storytelling Local 78

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 1: Set clear goals and target audience Launching an impactful PR campaign necessitates setting precise goals and identifying your ideal target audience. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. Sources: Crunchbase , PR Newswire , O’Dwyer ). 1) February 18, 2014: Enter GTCR .

Technology 12

Technology Software Company Marketing 12

Buzzstream

MAY 2, 2024

And so I spent, six, seven years essentially marketing consumer financial products. Does internal linking have a measurable effect on ranking? What should digital PRs know about internal linking? Yeah I do think digital PR is is a great link building strategy. Does Positional have analytics capabilities?

Internal 118

Internal International Insurance Insurance 118

Sword and the Script

NOVEMBER 9, 2021

These allow PR to “showcase earned media coverage in customizable, branded digital PR measurement reports.”. Existing client growth a positive this year, but 2022 warning signs exist, says the Bulldog Reporter for Agility PR. Financial avengers. Automated coverage book. Journalist activity scores.

Software 93

Software Banking Technology Data 93

ZudePR

MAY 31, 2015

His personal blog is PR Studies and he edits a magazine called Behind the Spin. “Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). So perception is everything. I don’t think I draw a line.”

Communications 81

Communications How To Blogging Content Marketing 81