ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

Or a crisis can strike closer to home; it can be a rogue employee action or supplier lapse in a single region that affects an entire brand, like the Chipotle E. Believe it nor not, that figure is relatively low as a percentage of total sales, but the loss of customer trust and public confidence is a great deal harder to measure.

Reputation 130

Reputation Viral Employee Customer Service 130

Communications Conversations

SEPTEMBER 18, 2018

Horrendous customer service. For example, sending some guy with 50,000 Twitter followers a Kit-Kat box for him to propose to his wife doesn’t feel very “on brand” or authentic (see Atlantic article). To me, these tactics feel forced and out of character–especially for brands like Comcast.

Social Media 79

Social Media Brand Branding Media 79

Stephen Waddington

JANUARY 15, 2020

It is almost a sport on Facebook, Instagram and Twitter. Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. Twitter has recognised that brand trolling has become such an issue that it is rolling out moderation tools.

Storytelling 78

Storytelling Internal International Social Media 78

Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. Relentless focus on the customer . Marketing turns to creative to stand out from the clutter .

Marketing 190

Marketing Content Marketing Data Social Media 190

ImPRessions - Crenshaw Communications

MAY 15, 2018

Despite these missteps, Zuckerberg’s well-executed TV apologies and a flow of news about Facebook’s fresh privacy measures have helped it bounce back, at least in valuation. Starbucks routinely engages with its customers on Twitter and other social platforms, responding to many questions and customer service issues.

Crisis 136

Crisis Privacy Airlines Facebook 136

PRSay

JUNE 26, 2016

Of course, using social media data along with web analytics, customer service, and sales and marketing data helps to paint a much clearer picture of your customers and how they feel about your business. Social media is the channel that can help you to measure both your communication and higher level business goals.

Social Media 113

Social Media Media Infographics Community 113

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. I appreciate your comments by email, Facebook and Twitter. It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees.

Government 103

Government Education Print Ethics 103

Communications Conversations

MAY 1, 2015

About a year ago, I talked about 14 things your CEO should talk about on Twitter. You see, it’s actually pretty tough to find Fortune 500 CEOs who are active on Twitter these days (I know, surprise surprise, right?). In my opinion, he is one of the more open, authentic and genuinely engaging CEOs using Twitter.

Social Media 60

Social Media Media Twitter Insurance 60

Rock the Status Quo

JANUARY 22, 2015

Are you only sharing news, or are you including an abundance of blog posts that showcase your culture, your expertise, your influential employees, and other things that establish you as a leader in your industry? It measures and indicates activity, not influence. It also fosters a lack of trust and customer service issues.

Agency 100

Agency Survey Customer Service Engineering 100

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. Your customers could make their displeasure known on your Facebook page and Twitter feed. For example, a customer gets angry about an error in billing or service and posts a complaint on Facebook or Twitter. ? An intermediate crisis.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Waxing UnLyrical

FEBRUARY 24, 2016

Some of your employees or interns may be more visual in nature and like information that is short and concise, so this may be a good platform to use. For example, if you are hosting a Twitter chat and you want to get questions to the guests ahead of time, you can collaborate with them. Customer Service.

Customer Service 40

Customer Service Employee Internal International 40

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. How is public relations measured? The 10 Most Common Ways Comms Pros are Measuring PR.

Interviews 100

Interviews Publicity Technology Social Media 100

Sword and the Script

MARCH 15, 2022

In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums. This also works for viral content – like a retweet on Twitter. This is an important point, because you want to be able to measure and compare results over time. Workspaces.

Tools 160

Tools Media Software Analysis 160

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. Twitter is the largest ever market research exercise that no one ever commissioned. Selective hearing helps no one.

Publicity 164

Publicity Ethics Data Community 164

Stuart Bruce

OCTOBER 30, 2014

I won’t be predicting that Whisper is the next Twitter or Snapchat is the next Facebook. It’s 86% for Twitter, 98% for Instagram or 100% for Snapchat. We can understand how Facebook and Twitter conversations can represent different parts of the community. We can use it to measure and evaluate our success.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Prohibition

JANUARY 17, 2022

It is a discipline within the broader framework of management that consists of the abilities and strategies needed to recognise, assess, understand, and cope with a serious crisis, particularly from the moment it arises until recovery measures are initiated. Usage: 320 million Twitter users.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Stuart Bruce

JULY 23, 2017

In reality social media should ‘live’ in each and every corporate function as it has a vital role to play in customer service, marketing, public relations, human resources and numerous other functions. Each should use social media to support whatever its objectives are for supporting the organisation.

Social Media 68

Social Media Media Customer Service Corporate 68

Landis PR

MARCH 14, 2022

Engage with your fans and focus on customer service to generate positive reviews. Twitter is an excellent resource to identify your audience’s pain points and its open structure promotes feedback. This platform is primarily utilized for recruiting potential employees and generating business leads.

Social Media 52

Social Media Consumer Brand Branding 52

Stephen Waddington

FEBRUARY 12, 2019

Twitter continues to have significant influence on the news media and is used by politicians, journalists and activists. Instead technology is used to enable practitioners to work smarter and offer new services. It also enables rigorous measurement criteria to be set to evaluate and measure campaign activity.

Publicity 79

Publicity Community Pinterest Reputation 79

Prohibition

JANUARY 7, 2022

Further, the same study found that customers who have had a bad experience with a product or service are significantly less loyal than those that haven’t. A personnel crisis is one in which the employment of an employee becomes intolerable because of negative work performance, a disruptive attitude, or problematic substance abuse.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 93

Social Media Marketing Media Creativity 93

Cision

MAY 21, 2015

So, if you’re looking to get a daily dose of valuable info from the experts or get inspiration for starting a podcast of your own, here’s our top 50, ranked in order of Twitter followers: 1) Gary Vaynerchuk. Learn their approach to strategy, operations, measurement, staffing and more. The #AskGaryVeeShow. 20) Mack Collier.

Social Media 120

Social Media Marketing Pinterest Media 120

Waxing UnLyrical

NOVEMBER 24, 2010

But how do they measure and evaluate? Employees, customers and WOM According to James, “The truth is, every single one of your employees is now client-facing, because every single one of your employees can now potentially be found online. Reach him on LinkedIn or Twitter. How do they make it happen?

Travel 79

Travel Case Study Creativity Advertising 79