Remove Creativity Remove Infographics Remove Technology Remove Webinar
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12 Ways to Leverage Your Existing Investment in B2B Webinars

Sword and the Script

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. That’s not surprising given the high engagement rate webinars tend to earn. Webinars are the #1 lead gen tactic.

B2B 60
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2024’s Top 5 PR Trends: What to Watch

Newsfile

However, remember that AI should not replace human-written content and creativity. List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. These emerging technologies can offer immersive and innovative experiences for your audience.

Trends 105
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The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

Sword and the Script

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. 66% said conferences (including virtual). Articles cost an average of $2,854 and earned 2:04 minutes of viewing time.

B2B 122
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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 105
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Our Most-Shared Marketing Blog Posts from 2018

PR 20/20

How to Prepare Your Content Marketing Strategy for 2019 [WEBINAR]. We partnered with Influence & Co to host a webinar on the future of content. You can read this post or listen to the full webinar here. 4 Tips to Unleash Your Inner Content Creative Genius. You can read this post or listen to the full webinar here.

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‘Give Them Back Something of Value’: How to Start Your Lead Generation Program

Contently - Strategy

The company sits at the intersection of some of our most crucial sectors, like technology, energy, and transportation. We also went over the top of the marketing funnel, typically reserved for blog posts, infographics, and other types of shorter content meant to educate and entertain.

How To 111
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Outperform: The Skim on 3 Credible Studies About the CMO [UML]

Sword and the Script

3) The CMO Council infographic on CMO priorities. The Council summarized the findings in four conclusions: a) “ Upgrading digital and go-to-market capabilities – improving proficiency, process and technology to gain both revenue and customer relationship growth.”. Want to Boost Revenues By 5.8% with One Easy Fix? Here’s How.

Study 118