Solo PR Pro
NOVEMBER 10, 2020
So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? Can you explain the timing it might take for this (media interview, article submission, messaging exercise etc.) Like the judge, the reporter/editor ultimately makes that decision based on what was said.
Stephen Waddington
APRIL 18, 2020
I’ve become irrationally irritated by the bakers, creatives, gardeners, homeschoolers and language learners posting motivational content around the internet. Joe Wickes, The Body Coach , runs exercise sessions on YouTube each morning for his two million subscribers. This week we’ve been thinking about the future of print media.
Stephen Waddington
MAY 19, 2020
That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Those insights will lead to better briefs to inform creative and content. Digital led creative, rooted in an audience insight, will cut through noisy channels.
ImPRessions - Crenshaw Communications
MARCH 31, 2017
Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. There’s a very smart exercise to be done when floating an idea internally.
Shift Communications
SEPTEMBER 17, 2015
On the people front, I’m lucky to work with a strong team of smart, creative, fun colleagues. How we get creative for client campaigns is what I find can be the biggest difference. It’s definitely an exercise in prioritization. And no one aspect of my job is more important than the other. They are flexible and open to change.
Sword and the Script
JANUARY 3, 2017
One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative. That doesn’t mean there is no good creative, but too many people claim expertise based on some technology when they don’t really know what they’re doing.
ZudePR
MARCH 22, 2018
H: What about the print quality? If I’m going to pour myself into a once-in-a-lifetime creative act, there ain’t going to be any compromises along the way. There were points when I thought the whole endeavour was just a huge exercise in procrastination. E: Why do people look down their noses at it? F: What could I learn?
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