Shift Communications

NOVEMBER 30, 2015

The important thing for us, beyond the upgraded look and feel, was to hammer on the data-driven PR aspect. In essence, we’ve built an Integrated Marketing Agency while in mid-air aboard a high-flying PR Firm. Thus I couldn’t be more happy with the latest and greatest SHIFT website! The one you’re visiting now.

Data-Driven PR 60

Data-Driven PR Data Analytics Mobile 60

Shift Communications

JULY 19, 2017

As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Email marketing. Emily Mong.

Case Study 118

Case Study Crisis Management Crisis Study 118

Shift Communications

MAY 22, 2017

Imagine what a timesaver this will be for companies as they tackle GDPR compliance in the next year, one of the most important changing regulations in marketing and advertising. To remain competitive, marketing and communications companies will need to rethink what they do and how they do it. Vice President, Marketing Technology.

Publicity 166

Publicity Analytics Data Advertising 166

Prohibition

FEBRUARY 14, 2023

Tech PR can also help to differentiate a technology company from competitors, position them as a thought leader, and create a positive brand image. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

JUNE 25, 2018

Armed with this information, the team should: Dig into data – Any good PR plan should be data-driven, i.e. contains creative ideas that are rooted and backed by good ol’ analysis. Which content and topics are getting the most clicks when marketed through owned and paid channels?

Analysis 94

Analysis Conference Data Exercises 94

Shift Communications

DECEMBER 30, 2015

What Facebook Dislikes Could Mean for Data-Driven Marketers. The advent of such a button would give users a new way to respond to posts, and a new dimension of feedback for marketers to take into account. Everyone’s favorite blue bird is here to stay, so harness its power for your PR. Marketing Coordinator.

Twitter 74

Twitter Pitching Facebook Data 74

Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Shift Communications

FEBRUARY 16, 2016

In the PR and marketing space, we hear a lot of talk about how mobile devices change the “brandscape” as we know it. Localized Marketing. It certainly is convenient that nearly everyone carries a mobile device with built-in GPS, devices that are constantly communicating that location data to outside parties.

Mobile 60

Mobile Examples Brand Branding 60

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data 157

Data Data-Driven PR System Analytics 157

Onclusive

MARCH 17, 2021

In this continuation, she dives into part 2: Lack of prioritization of data-driven approaches for PR/Communications – is the other most common cultural roadblock – where at best, data becomes an after-thought or a project on the side and stays in the blind spot. Why this roadblock shows up?

Data 195

Data Communications Reputation Data-Driven PR 195

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

APRIL 2, 2015

The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. I was already starting to see the need to integrate our traditional PR practices with marketing tech. I’ve been on the PR side, and I’ve ventured over to the digital side. Marketing Land.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

5W PR

JUNE 6, 2022

For instance, in the past, a number of companies were used to having separate public relations departments internally, but these days, those departments are divided into public relations and marketing and both departments have shared responsibilities, especially in terms of any potential negative responses from the customers.

Trends 88

Trends Data SEO Consumer 88

Shift Communications

JULY 28, 2017

Second, we want to make sure our audience and channel strategy is solidified before digging into creatives. With our goal clearly defined and our audience and channel strategy in place, the next step is creatives and messaging. Email Marketing. Natalie Cullings, Marketing Analyst. Lisa Zanchi, Marketing Analyst.

Case Study 92

Case Study Crisis Study Strategy 92

Beyond PR

MARCH 30, 2018

Most experts suggest AI will augment that strategic thinking by synthesizing details the way marketing automation has done for other parts of the enterprise. If you’re a data-driven PR shop, you may have a head start on what AI could do. Chris Lynch oversees Cision’s global marketing teams. About Chris Lynch.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

APRIL 6, 2015

We took published user base data for as many social networks as we could round up, loaded them into analytics software, and turned the data into treemaps. Then we cut the treemaps into individual squares and gave them to our Creative Services team. Vice President, Marketing Technology. ” Christopher S.

Social Media 60

Social Media Data-Driven PR Infographics Analytics 60

Shift Communications

DECEMBER 29, 2015

One of the top questions in social media marketing (and content marketing in general) is how do you know what content is worth promoting? Instead, most marketers look back at their analytics at the end of the week, month, or quarter. From PR to Marketing: Why You Should Expand Your Skill Set. Marketing Analyst.

Analytics 60

Analytics Viral Social Media Google 60

Shift Communications

APRIL 23, 2015

Although to be clear, this is not a question limited by age; I’ve also gotten the question from career changers or communicators who simply wish to improve their marketability. Find a creative director who can act as a mentor. Visuals : Traditionally, communicators have been trained in writing.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Shift Communications

SEPTEMBER 18, 2017

Let’s look at some key points: A: The fall is a good time for my blog – and unlike other B2B marketing sites, I don’t see a Thanksgiving slowdown, just a Christmas one. This is due in part because I have lots of content about marketing plans and strategies, which are hot search topics in January. What Would PR Do?

Analytics 132

Analytics Data-Driven PR Data Software 132