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PR Lessons From Twitter

ImPRessions - Crenshaw Communications

Journalists love to take to Twitter to offer up best practices or, more likely, let off steam about the terrible pitches that clog their inboxes on a daily basis. It pays to remember that what’s newsy to a client, like a product launch, exciting new campaign, or corporate reshuffling, may not be enough for an article.

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The Future of Twitter

The Proactive Report

The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. So what does this signify for the future of Twitter? Journalists on Twitter.

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8 ways PR pros can develop strong relationships with freelance journalists

Remote PR Jobs

Product launches are sent to a columnist, or New Year health detox listicles land in the inbox of a personal finance writer. Most freelancers do a combination of shift work, branded or corporate work and pitching ideas to publications. A freelancer, as one recently complained on Twitter, ‘is not a news outlet’.

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Without Video, Is Your Communications Strategy One-Dimensional?

PRSay

This post is brought to you by West Corporation , a proud sponsor of PRSA. Consider this: Where both video and text are available at the same source , 72 percent of people prefer video to learn about a product or service. Consider “going live” on Twitter, Facebook and YouTube the next time you livestream an event.

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We’re always engaging: client brand building

Engage PR

LinkedIn content for company successes, contracts wins and new products launches. Corporate comms management; securing third-party approval for content from large companies. Social media content for clients, across LinkedIn and Twitter in particular. Marketing material produced for client’s new website.

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Why some brands are hesitant to use Periscope and Meerkat

Communications Conversations

Livestreaming product launches. But, with everyone urging brands to jump in, I see very few people (as usual) talking about the nuts-and-bolts of what this means on a corporate level. So, you take the video, You stream the video on Twitter. Livestreaming events. Livestreaming trade shows. Here one minute. Gone the next.

Brand 60
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4 Creative PR Ideas for Crisis Communications

Sword and the Script

Corporate crisis communications provides a demonstration because there are very clear constraints: Unknown unknowns – the effort to understand what is happening. As a corporate sponsor this was Chevy’s big moment to showcase some of the finer points about the vehicle they were about to handover to the World Series MVP.