ImPRessions - Crenshaw Communications

MAY 24, 2022

Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. Thought leadership events, too, can support an expert positioning. A strategic PR campaign can influence the buying decision.

B2B 170

B2B Brand Branding Education 170

Waxing UnLyrical

MAY 18, 2015

Building thought leadership is one of the primary reasons companies engage in PR, so that’s our editorial theme this month (in case you hadn’t noticed). So, how do you start building thought leadership in your organization? The Best Way to Measure Thought Leadership. Have a look-see. ” 4.

Leadership 40

Leadership Insurance Insurance Community 40

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers.

Storytelling 329

Storytelling SEO Community Engineering 329

PRSay

JULY 6, 2021

Your corporate brand. Beyond the tangible and functional benefits like pay, insurance coverage and time off, what gives them a sense of purpose and fulfillment? Your corporate brand: The value employees help to deliver. The final lens to look through for discovering your employer brand is your corporate brand.

Brand 176

Brand Branding Employee How To 176

Deirdre Breakenridge

MAY 1, 2017

Build and Establish Thought Leadership. Beginning her career as a Financial Analyst at American Express and before that as a Bond Underwriter at Hanover Insurance Group, Courtney recognized early on the tremendous opportunity social media presented businesses.

Video 283

Video Facebook Social Media Creativity 283

Stern + Associates

MARCH 3, 2023

FDR’s reform program would include federal banking and stock market regulations, Social Security and unemployment insurance, and a transformation of expectations the people have of the government. In our own work, we have clients who work in many areas of business and society where challenges abound.

Communications 106

Communications How To Banking Government 106

wiredPRworks

JANUARY 3, 2018

Whether they’re entrepreneurs, startups, small businesses, associations or corporations, Barbara consults with her clients on ways to quickly achieve their marketing goals to increase visibility, attract leads, grow business, and click with crowds using power full social media, content marketing, and PR strategies.

Trends 40

Trends Insurance Insurance Marketing 40

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Hutchison has served on many nonprofit boards, committees and community organizations and has a deep track record in leadership and civic engagement.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Communications Conversations

OCTOBER 22, 2014

In this post, he talks about the firms efforts to empower women and place them in leadership positions–which should be a no-brainer for a big firm like Edelman. It’s a thought leadership play of sorts. And, I’m surprised we haven’t seen more health care leaders using LinkedIn publishing in this way just yet.

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

Scott Public Relations

JUNE 26, 2020

Recently, a coalition of organizations under the hashtag #StopHateforProfit has urged global corporations to boycott Facebook advertising to show they will not support a company that puts profit over safety. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Communications Conversations

JANUARY 15, 2019

Consider a recent BRANDFog survey that found 78% of people prefer to work for a company whose leadership is active on social media. When I worked in corporate communications years ago, “I want to hear more from the CEO” was always a chief complaint among employees. This shouldn’t surprise anyone.

Government 74

Government Employee LinkedIn Insurance 74

Communications Conversations

JANUARY 13, 2017

So basically, I’m building on the work I’ve been leading in social media for the company over the last four years, but now shifting my focus to solely be digital, including taking on the role of editor of Blue Cross’ new corporate blog ( www.blog.bluecrossmn.com ). This was especially true when I made the shift to corporate health care.

Insurance 60

Insurance Insurance Social Media Corporate 60

Onclusive

OCTOBER 23, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. Create and publish various thought-leadership content, including case studies, webinars, blog posts and whitepapers. Skills/Attributes. Highly motivated and results oriented.

Marketing 46

Marketing Case Study Software Analytics 46

Solo PR Pro

JANUARY 10, 2017

Corporate overview. This video from Old Republic National Title Insurance Company is a good example of using video to provide information rather than selling. What I love about this approach is that it feels natural to communication consultants and is one more way to demonstrate thought leadership. . Client information.

Video 40

Video Strategy SMB Marketing 40

Melissa Agnes

FEBRUARY 16, 2016

Following is a play-by-play of what you can – and should – do now, to ensure successful crisis communications in the event of a corporate crisis. This list will not only serve as a crisis communications check list, but it will also serve as a type of insurance for your organization. Step 1: Identify your stakeholders.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Prohibition

DECEMBER 13, 2021

The wrong approach could lead to a loss of trust with your staff and clients, not to mention higher insurance rates as well as larger legal fees. Or it could be a production, financial or management failure that causes a corporate crisis for your business. A crisis can be anything that disrupts the normal flow of your business.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Communications Conversations

AUGUST 31, 2018

I’ve left my fair share of messages on corporate voicemail boxes, and I’ve had to use the “no comment” response in countless stories. It’s alot like buying life insurance or putting money into an emergency savings account. I think my background as a journalist plays well in corporate communications/PR.

Media 112

Media Journalism Report Video 112

Scott Public Relations

JULY 14, 2020

While the quicksands of politics may be more dangerous that corporate communications, this field is the true “trendsetter” in communication. However, surrounding your candidate with credible allies who have no skin in the game except to support good leadership in government, will get you much more mileage and credibility.

Healthcare 52

Healthcare Insurance Insurance Policies 52

Contently - Strategy

APRIL 24, 2019

Think of it this way: RBC’s personal and commercial banking division will care about different topics than the insurance division. In the first playbook, we revealed how athenahealth recently reset the voice and tone of its content, even after years of successful thought leadership. million in content costs.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Sword and the Script

NOVEMBER 14, 2017

9) An insurance policy for a future company. Content marketing is like an insurance policy on the future of the company. Content marketing, especially a corporate blog, is a great place to experiment. However, if you want to grow, marketing must be an investment. The company acquired 150 websites and magazines. The goal?

Marketing 65

Marketing Content Marketing Insurance Insurance 65