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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

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The Challenges for Health Care Communicators as a New Normal Emerges From the COVID-19 Crisis

PRSay

The general public became terrorized by media stories about the pandemic,” said Jennifer Smith, APR, Broward Health’s associate vice president of corporate communications. “In Intermountain Healthcare also launched a Facebook campaign that, at first, had a more general message. Honoring health care workers. Photo credit: pop tika.

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Are you Crisis Ready? An interview with ACI Specialty Benefits

The Stalwart Blog

And since then, we have expanded our services into offering corporate concierge, work-life services, student assistance program services, and finally crisis ready services or crisis response services. An interview with ACI Specialty Benefits appeared first on Public Relations Security. Gilbert Manzano: Thanks so much.

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What Public Relations Can Learn From The Golden Globes

ImPRessions - Crenshaw Communications

If part of your public relations planning this year features a thought leadership initiative including speaking engagements and awards for clients, there were some lessons to be learned from last night’s Golden Globes celebration of all things TV and movies. Despite what you hear, it’s not all party, party, party.

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Lin Pophal on the Evolving Role and Field of PR

Flack's Revenge

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Agreeing to an interview and then becoming a no-show. Is there the potential for conflict? .”

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Behind the Headlines With Fred Lake

Cision

In this interview, Fred discusses why research is essential for developing a strategy, how to prepare for crises and the constant evolution of the PR industry. My biggest pet peeve is…people who purposefully treat others badly, particularly from a position of leadership (power of any kind). How did you get your start in PR?

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Spotlight on a Solo PR Pro: Meet Nicole Castro

Solo PR Pro

She didn’t know then that this new path would lead her to the world of PR and to starting her own business that would count healthcare non-profits among its client roster. It was a great role to have because there had never been any leadership in terms of how to manage social media for this organization,” she said. “I

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