Prohibition

JANUARY 6, 2023

When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. inform audiences, promo film, personal connection, next company event. Storytelling is a huge part of PR and video marketing offers exactly that. Better inform your audience.

Video 62

Video Strategy SEO Engineering 62

Presspage

JUNE 19, 2018

Every corporate online newsroom has “musts”—the essential areas that are most visited by reporters and other key users. What makes for compelling newsroom content, however, is the intersection of such science and conversational storytelling. Such sites can be hits with fans, as well. ” 7.

Automotive 117

Automotive Mobile Interviews Video 117

Communications Conversations

JUNE 28, 2018

I am the Senior Corporate Communications Manager for both teams, which means I handle all “off court” communications. I knew I still wanted to be in the business of storytelling, which led me to pursue a career in PR. It feels great. I led the communications throughout the campaign.

Sports 113

Sports Travel Television Agency 113

PR in High Definition

OCTOBER 28, 2021

For a start, in the corporate world, those long work Zoom calls could become a little more interesting in the metaverse. From even bigger, better and more personalised immersive storytelling to the rise and creation of fictitious influencers that only appear and take part in the metaverse.

Communications 62

Communications Wikipedia Meeting Technology 62

MaccaPR

MAY 28, 2015

Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. asked mono’s John Blackburn, a veteran of Minneapolis agency Fallon’s legendary BMW Films campaign. Why is this Hyundai spot so successful?”

Film 48

Film Marketing YouTube Advertising 48

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Internal communications teams use video to convey a corporate culture. An expression of corporate values. It’s pure storytelling. 7 best PR uses for video.

Video 149

Video Case Study Agriculture B2B 149

Waxing UnLyrical

OCTOBER 28, 2015

Storytelling is a hot topic in the communications industry these days. They humanize giant corporations and make brands relatable to customers. But while stories can work magic for corporate communicators, writing a good story isn’t easy. Pixar’s storytelling rules. Guest Post by Kristin Piombino. Give them a try.

Storytelling 40

Storytelling Resources Writing Corporate 40

PR Conversations

AUGUST 18, 2011

Same with documentary film makers. Internal communications often say they are corporate storytellers. From a strategic corporate perspective, what’s particularly significant in the 2011 findings [Edelman Trust Barometer] is that the highest ranked (and new) trusted internal source is ‘Technical expert within the company.’

Construction 40

Construction Internal International SEO 40

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. She recently received the award for the top public relations career portfolio as selected by the faculty.

Sports 0

Sports Leadership Internal International 0

Marketwired

FEBRUARY 16, 2016

Michelle Messenger Garrett is a public relations consultant , speaker and award-winning writer with more than 20 years of agency, corporate, startup and Silicon Valley experience. Creative PR is moving your storytelling to new levels by creating and sharing more interactive and visual content. She holds a B.A. rebekahiliff.

Creativity 100

Creativity Pitching Writing Conference 100

Stuart Bruce

FEBRUARY 11, 2016

One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story. You can get an idea of what storytelling for PR might be like by looking at how VR is already being used for journalism such as the New York Times virtual reality app. Amnesty used VR to increase donations.

Publicity 60

Publicity How To Crisis Communications Crisis 60

The Resolution Blog

JULY 30, 2019

This sparked an inspiring Instagram scavenger hunt across the city for Breakfast at Tiffany fans (Krakoff’s collection was based on the iconic coffee and croissant scene in the film). By using the storytelling technique that the brand has gained fame for, Airbnb was able to connect with even more people who all had the same beliefs?—?an

Instagram 120

Instagram Examples Brand Branding 120

PR Conversations

OCTOBER 20, 2015

Sometimes I think it would be great to work again in a corporate environment, where everyone is striving toward a goal for a common organization. Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? It’s an “everyone drank the Kool-Aid feeling.”.

Conference 40

Conference Meeting Case Study Film 40

ZudePR

DECEMBER 30, 2016

Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. He a straight-laced but decent scientist who’s lost his zeal to corporate life. Read it now before the Spielberg-directed film-of-the-book hits the screens in spring 2018. There is no boring if you tell your story right.”

Writing 84

Writing Google Meeting Airlines 84

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

Remember, while a brand or corporate vision focuses on the end goal, a mission is about the “how.” Film distributor A24 does a great job of announcing its film and TV work, for example. As with messaging and storytelling, influencer relationships must also be genuine, because customers can smell a fraud.

Brand 160

Brand Branding Film Internal 160

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. The most common form of this was the kinetoscope.

Ethics 52

Ethics Communications Print Television 52