Remove Corporate Remove Customer Service Remove Reputation Remove Resources
article thumbnail

8 Surprising Reasons To Raise Your Internal Communications Game

ImPRessions - Crenshaw Communications

It can be easy for a corporate PR team to neglect a critical aspect of business communications — internal PR. In certain cases, high-profile companies take it for granted that employees are corporate cheerleaders, or they may leave the responsibility for employee engagement to HR. Internal comms drives good customer service.

Internal 136
article thumbnail

The Future of Twitter

The Proactive Report

Used correctly, Twitter can have a huge impact on customer service, perception and reputation. It’s an incredible resource for brands seeking to understand what motivates and engages their audience. It could just mean corporate raiding. Source: Forbes.com). Why Should We Care if Twitter Flies Away?

Twitter 235
article thumbnail

PR and social media set for continued growth

Stuart Bruce

For example, last autumn, an initiative by British Gas, which is owned by FTSE 100 group Centrica, to use its Twitter account to promote customer service was greeted by hundreds of tweets pouring scorn on the company’s decision to raise energy prices ahead of winter.”.

article thumbnail

Why it’s important to prepare for a PR crisis

Prohibition

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. Will your customer service team receive an increased amount of calls, what about your website and social media channels?

Crisis 62
article thumbnail

The Top 10 PR Strategies for Small Businesses

Doctor Spin

Unlike larger companies, they may not have the same resources or connections that allow them to get their message out there quickly. ReputationReputation plays a huge role in public relations for small businesses. ReputationReputation plays a huge role in public relations for small businesses.

article thumbnail

Cultures of Corruption

Mindful Marketing

What would lead people reputed as among the most moral in one of the most ethical professions to make such a breach of integrity? ” “Corporate culture will be developed one way or another. abilities and resources to do it), and 3) social influence on them (i.e., This better be a wake-up-call for EY.”

Ethics 89
article thumbnail

The Top 10 PR Strategies for B2B

Doctor Spin

Reputation. Reputation plays a huge role in public relations for B2B. A negative review or comment online can quickly spread and damage their hard-earned reputation within their community or industry. By creating a positive image in the eyes of the public, B2B organisations can attract more customers and generate more leads.

B2B 52