Critical Mention

JANUARY 30, 2019

If you work in public relations or marketing—or in the business world generally—you have likely heard about several major developments in the media monitoring marketplace. All-in-one monitoring capability: As marketers know well, we live in a multichannel world.

Media 60

Media Marketing Analytics Television 60

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Critical Mention

FEBRUARY 6, 2020

During the vetting process, ask potential providers to show you how to track TV, radio, online news, licensed print and social media in one tool—the proof is in the pudding. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

How To 106

How To Media Radio Print 106

Critical Mention

SEPTEMBER 13, 2019

Here are just a few: Different KPIs your Organization can Measure: 1. Measuring the performance of your organization’s digital efforts will help you identify what strategies to push forward and which ones to set aside. Email marketing is also to keep your brand top-of-mind to prospective clients. Unique Website Visitors.

Marketing 92

Marketing SEO Radio Video 92

Critical Mention

JULY 16, 2019

At the same time, while communications, PR and marketing professionals are generally thrilled to create brand awareness without spending budget dollars, earned media can also be difficult to measure. Estimated audience is another effective way to measure the reach of an earned media event. Estimated Audience.

Media 76

Media Advertising Advertising Measurement 76

Critical Mention

MAY 21, 2020

Season updates, team safety measures and athlete health coverage are already being shared through online news sites. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Physical distancing limitations will only heighten social media usage. SCHEDULE A DEMO.

Sports 111

Sports Social Media Media Groups 111

MaccaPR

JUNE 1, 2016

This format is the result of an intersection of news and content marketing, a completely unprecedented space in the media landscape in which online users are perusing articles, sending snaps and sharing memes that often are riddled with brand messaging. See more details of the case study here.

Brand 48

Brand Branding Storytelling Healthcare 48

Waxing UnLyrical

AUGUST 12, 2015

Some of you might remember the transistor radio. The transistor radio made its debut on October 18, 1954 when Texas Instruments introduced the Regency TR-1 , the first commercially available version of the product. By inventing the transistor radio, Texas Instruments filled a need. Content is the coin of our information economy.

Radio 40

Radio Mobile Media Sports 40

Sword and the Script

MARCH 3, 2020

Burrelles integrated the TVEyes capabilities for capturing TV, radio and podcast mentions into its platform. TVEyes has traditionally focused on television broadcast monitoring, as its brand name suggests. f) Measuring Kevin Akeroyd’s legacy at Cision via PRWeek and Sean Czarnecki.

Pitching 78

Pitching Instagram Survey Data 78

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing. Content marketing isn’t a new idea. Television and radio’s quick ads made it fall from favor for a few decades.

Publicity 67

Publicity Small Business Advertising Advertising 67

Norton's Notes

SEPTEMBER 25, 2015

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1] Is Content still King?

Marketing 28

Marketing Employee Wikipedia Data 28

Cision

MAY 21, 2015

And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. But why is podcasting important to PR and marketing professionals? SocialZoomFactor is a podcast created for business and marketing leaders. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

Stuart Bruce

OCTOBER 30, 2014

Just like how Aaron talked about how the BBC can see what stories work we can analyse how people consume and share our content. We can use it to measure and evaluate our success. But many companies jumping on the content marketing band wagon get it spectacularly wrong. She will be measurable. We shouldn’t be.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 12) More dramatic platform changes will challenge marketing. Performance marketing companies will work to build out their creative capabilities.

Social Media 91

Social Media Marketing Media Creativity 91