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Digital and Omnichannel – More Important Than Ever

5W PR

With online buying and pickup in-store options higher than ever, CMO attention must also accelerate digital and omnichannel content marketing strategies. As such, it viewed and ranked companies across three categories – web, mobile, and cross-channel.

Retail 88
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How to Create an SEO Editorial Calendar So Customers Find You

Contently - Strategy

If you’re at a loss, you can interview customers or ask your sales and customer service teams to copy you on replies to emails they receive or monitor your prospects and customers online to see what conversations they’re having. Use this information to brainstorm for a blog or other content topics.

SEO 52
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Everything You Need to Know About Word-of Mouth Marketing

Cision

Zombie Loyalists: Mobilizing Advocates to Benefit Your Brand. About nine out of 10 brands have embraced content marketing. In his webinar , HARO founder Peter Shankman showed how to turn customers into fervent fans who do marketing and PR and behalf of brands. 6 Customer Service Insights From Peter Shankman.

Marketing 120
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Making sense of modern public relations

Stephen Waddington

The internet has disintermediated every business that it has touched since the launch of consumer and mobile broadband in the noughties. The majority of online communities are used as a means of content marketing, or rudimentary customer service. Automation and artificial intelligence will be next.

Publicity 119
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20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Content Marketing World Conference and Expo.

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Social Media Accessibility: How Accessibility Helps Engagement

Burrelles Fresh Ideas

Making your social media content accessible will allow you to expand to new markets, grow your customer base and boost sales and revenue. Accessibility is fundamental to customer satisfaction and retention. Most people with disabilities have difficulties accessing high-quality customer service.

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McKinsey: 5 Factors Driving a New Golden Age of Marketing

Sword and the Script

Unstructured data too is being captured, from the sensors embedded in many products (like your mobile devices?!) This substance, McKinsey says, …is making it possible for marketers to identify more effectively the functional benefits that customers need, the experiences they want, and the innovations they will value.