Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

NOVEMBER 29, 2016

It used to be that the salespeople, knew far more about a vehicle than the consumer ever could. The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. In broadcast television, you had three choices – ABC, CBS or NBC.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Mindful Marketing

SEPTEMBER 11, 2022

Before she was “ blindsided ” by her abrupt termination, fifty-eight-year-old Lisa LaFlamme was “the face of the most-watched nightly news show on Canadian television.” Similarly, corporations fail when they misinterpret what consumers really want. To determine what’s fair, honest, etc.,

Employee 81

Employee Film Television Policies 81

Mindful Marketing

JUNE 19, 2022

Students’ desires to text, check social media, and surf the web while in class have led many faculty members to begrudgingly prohibit technology in the classroom, but even with such policies in place, they still sometimes need to confront students who, like Ryan, feel they simply can't comply with the rules.

Comparison 65

Comparison Technology Google Engineering 65

Cision

OCTOBER 14, 2015

Tim Berners-Lee, who invented the World Wide Web, declared “ data-driven journalism is the future.” However, people who first learn about a breaking topic on television are more likely to go online for further information, rather than to seek more television news on the topic.

Journalism 120

Journalism Trends Local Print 120

Cision

SEPTEMBER 10, 2015

Content optimization for the mobile and semantic web. Underneath that, however, is the quieter and even bigger shift towards the semantic web. Sometimes people enter a web search to see a variety of results from deliberate sources, but other times, they’re just looking for an authoritative answer to a question.

Trends 120

Trends Mobile Web System 120

David PR Group

AUGUST 4, 2014

As I have told my stunned teenage children, we only had four television channels when I was a kid. Television channels were broadcast over the airwaves (not Wi-Fi), and some TVs only showed footage in “black and white.” ” Our viewing choices and channels were very limited, but we didn’t know any better.

Television 76

Television Storytelling Groups System 76

Cision

SEPTEMBER 15, 2016

According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach.

Social Media 120

Social Media Marketing Media Study 120

Critical Mention

OCTOBER 27, 2018

Netflix has created a world where consumers can get unlimited content with Hollywood-level productions values for only $15 a month. So if a consumer is going to pay attention to your stuff in today’s world, it better have the same high quality as the top content producers. Sam: Quality over quantity.

Interviews 79

Interviews Media Content Marketing Facebook 79

Masters in Communications

FEBRUARY 12, 2022

The media can unite us, as exemplified in the days after 9/11 Diversion : Provided almost exclusively by entertainment media (television, movies, music, games), the diversion element helps us wind down, escape from our daily lives, and relax. Websites and digital television are technically broadcast media at the same time.

Ethics 52

Ethics Communications Print Television 52

Mora Communications

OCTOBER 13, 2017

When attorneys are informed on the topic they are addressing– they can expect to see a spike in web traffic and an uptick in potential new clients after a television appearance. Most consumers generally understand that an advertisement means that the advertiser provided and controlled the message. your law firm).

Advertising 40

Advertising Advertising Television Viral 40

Sword and the Script

MAY 21, 2016

Ask any PR or marketing pro with digital chops how a dynamic web has changed marketing communications and the answers are liable to boil down to ease, speed, volume and accessibility. In 2015, there are literally hundreds of channels where consumers access content.”. In his latest book, Content, Inc., In his latest book, Content, Inc.,

Social Media 64

Social Media Marketing Media Content Marketing 64

ReimaginePR

MAY 30, 2015

Most media organizations are repurposing content for their web channels so if you have strong video, you’re covering two channels with one. Television shows cut to a new angle on average every 3 seconds or so. This is shot as if done by a television station. Interviews – Q & A on video. Have an awesome video.

Media 120

Media Television Video Print 120

Flatiron Communications

NOVEMBER 23, 2014

She hadn’t previously worked in the business, and needed some basic pointers on how to generate media coverage for this first-of-a-kind “museum,” which was founded by CBS Television patriarch William S. Cast of “24” during The 20th Anniversary William S. Photo by Albert L. Ortega/WireImage).

Storytelling 34

Storytelling Television Radio Media 34

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Consumers trust others of similar ilk. My second prediction: Short.

Social Media 96

Social Media Marketing Media Creativity 96

Waxing UnLyrical

NOVEMBER 20, 2018

Our computers, smart phones, televisions and other devices are inundated with information: From news articles and blog posts, to tweets, Facebook posts and messages on dozens of other social networks, to emails and newsletters. PR professionals need to be thinking about things like web traffic, customer engagement and conversions.

Measurement 56

Measurement Storytelling Data Technology 56

Sword and the Script

JUNE 26, 2018

Whereas second screen devices distract from television shows or even conversations, listening is one of the few consumption activities we can do while engaged in another: commuting, exercising or doing chores. Keeping track of them is time-consuming. 9 Marketing Podcasts Worth a Listen. (2-4 times per month | ~15 minutes).

Marketing 88

Marketing B2B Interviews Content Marketing 88

Stephen Waddington

DECEMBER 5, 2018

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. Transatlantic television became possible. Broadband internet access became a mainstream consumer proposition in 2000.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

MAY 21, 2015

The Growth Show is a business podcast for leaders consumed with driving growth — growing a company, growing a movement, growing an idea, growing a team. Join James Reynolds and leading web traffic experts and learn how to get more website visitors and grow a profitable audience online. 18) Mike Volpe. The Growth Show.

Social Media 120

Social Media Marketing Pinterest Media 120

Flatiron Communications

JANUARY 15, 2016

Yes, that’s where more and more consumers sate their media appetites these days. Then came CGM (consumer generated media), which accelerated the fragmentation of the media landscape, and created a bigger challenge for comms pros to set tongues-a-wagging. Didn’t PewDie Pie of Maker Studios fame just land how own YouTube network ?

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Stuart Bruce

OCTOBER 30, 2014

Just like how Aaron talked about how the BBC can see what stories work we can analyse how people consume and share our content. We can tap into the wisdom of the web and discover what people really think, rather than what opinion formers and influencers tell us. Power that me must wield responsibly. Data is great for PR people.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. Television and radio’s quick ads made it fall from favor for a few decades. First, it feeds the need for consumable content. Paying for advertising space can add up quickly.

Publicity 63

Publicity Small Business Advertising Advertising 63

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. According to Nielsen, the average American spends 158 hours each month watching television(!!). The Wall Street Journal calls him a top influencer on the web. They are not only difficult to avoid they can consume significant time.

Writing 114

Writing Social Media SEO Blogging 114

Waxing UnLyrical

SEPTEMBER 28, 2015

Why: “… Most consumers would get engaged with the brand, in trying to find out what the name stands for,” says Kiran Khalap who believes that the philosophy of a brand matters when it comes to launching a brand name. Do brand names matter? Public Relations as Strategic Partner.

Infographics 40

Infographics Television Conference Writing 40