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Book It! 8 PR Tips For Nailing TV Segments

ImPRessions - Crenshaw Communications

Any good PR person knows that we consume news very differently than we did a decade ago, thanks to social media. Yet television talk and news has been surprisingly resilient. If you can first nail a story in a major newspaper or web news site, it often makes sense to follow-up with a quick broadcast segment pitch.

Print 245
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PR’s First True Revolution

Maxim Behar

Radio and television, the electronic media that came after the press, were constituted in the same fashion as print media — they had different channels for delivering their messages. This has entirely changed with social media, which has uplifted the quality of Web 1.0 No dialogue.

Print 64
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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. Not anymore.

Marketing 239
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5 Challenges to Effective Communication

Cision

1 television program on TV (“I Love Lucy”) averaged 68 percent of all households watching the show every week. 1 television program on TV (“The Cosby Show”) averaged 38 percent of all households. 1 television program on TV (“CSI”) averaged 12 percent of all households. Media diversification.

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5 Tips For Launching A PR Program In APAC

ImPRessions - Crenshaw Communications

What’s more, many Indian consumers are more comfortable reading product information in their regional language. Yet Indian-language content on the web is limited. In the Asia-Pacific region, social media is a powerful force and plays a vital role in consumers’ purchasing habits and decisions.

Mobile 156
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13 stories about the future of news

Stephen Waddington

Television news and online sources have seen significant upticks against a trend of decline. Newspapers and web sites remain primary media for local news In most countries, local newspapers and their websites remain the top source of news about a town or region, reaching four in ten (44%) weekly. Here are the main findings.

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Has the Digital Age Affected the Impartiality of the Press?

Cision

While some have placed the responsibility on the consumer to determine the credibility of news, others have suggested that this has always been the case and that, as former newspaper editor, cable-television executive and Silicon Valley CEO Alan D. Conclusion. Knowledge is a tool of mass power.