Consumer Storytelling Technology White Paper 
Cision
APRIL 7, 2015
As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. B2B and B2C marketers want to learn more about measurement, automation, video and visual storytelling. Here are some of the highlights from the white paper: How to Get Started. Here are five of them: 1.
Flack's Revenge
FEBRUARY 3, 2021
It is not just about fact finding – but teasing out the cool, to help turn a dry story about technology into something really interesting. From there it depends on how relevant the technology is to the company’s goals. Assuming you are willing to share details, they should be woven into the messaging and storytelling.
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Cision
APRIL 6, 2016
Consumer adoption of technology is unpredictable, and social networking sites are dynamic and constantly innovating their products. While these channels are important and highly used, it’s more important for you to keep an eye on your specific audience – their use of technology, conversation patterns, media consumption, etc.
Onclusive
SEPTEMBER 20, 2017
For communicators to continue to have a seat at the table, understand the effectiveness of their efforts, and make data-driven decisions in PR planning, utilizing technology to sift through and analyze mountains of non-normalized data sets has become paramount. However, if it was easy, everyone would be doing it.
Cision
NOVEMBER 10, 2015
Read the crisis communications white paper! Then, they began a storytelling model for “good news” – creating a wide range of topics from technology improvements to onboard enhancements to new ships, environmental and sustainability initiatives to increase positive sentiment.
Communications Conversations
DECEMBER 5, 2019
Think of it like this: consumer brand works to share the story of why you should spend your money somewhere. But one thing that ties into so many of my upcoming projects is storytelling. From media pitching to working on white papers to planning and executing events, you have the ability to work on so many different projects.
Waxing UnLyrical
MAY 15, 2018
The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Regardless of the organization or industry you serve, corporate communications and PR can be a time-consuming, workday-busting affair with little or no set schedule.
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