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Sword and the Script
DECEMBER 21, 2021
This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. Of course, this isn’t limited to new channels.
Barokas
DECEMBER 3, 2019
Conveying those characteristics on a website, though, to give new connections a glimpse at who we are as an agency, is not as easy. So, we realized a new website was in order—one that would showcase more of our expertise, approach and personality. Please take a look around our new site, and let us know what you think!
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Cision
OCTOBER 16, 2017
Steve Barrett: Welcome to Earned Media Rising, a new podcast powered by Cision and brought to you by PRWeek. I’m Steve Barrett, editorial director of PRWeek and I’ll be your host for the initial installment of this new and exciting podcast. Chris welcome to the Earned Media Rising podcast.
Shift Communications
SEPTEMBER 4, 2015
Good PR helps build and sustain a groundswell of brand support — incrementally changing consumer behaviors via a steady stream of relevant and candid communication to both “media” and “consumers.”. And, good PR welcomes the input of “neutrals” and especially “critics,” and adapts strategy accordingly. Good PR is measurable. (And
Ethical Voices
MAY 8, 2023
This week on EthicalVoices Erica Salmon Byrne , CEO of Ethisphere. Those are our six 17-time honorees and anybody who’s interested in looking at this year’s class is welcome to go to WorldsMostEthicalCompanies.com and you can see all the honorees there, including the number of times they’ve been recognized by at store.
PR 20/20
MARCH 26, 2020
We talked about what we were seeing, and how it made us feel as consumers; about opportunities for our clients to add value, and where they might take a step back; about what the future could hold, how we could prepare ourselves and our clients, and how to move forward in the midst of so much uncertainty. The answers aren’t easy, or obvious.
Sword and the Script
DECEMBER 20, 2022
They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. 2023 is the year to focus on your partnership model as a new growth driver for your business. But B2B influencer marketing works completely differently. “I
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