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Privacy Protections Spur Companies to Collect Personal Info on Consumers, Build Profiles

PRSay

New privacy protections from tech giants and governments threaten to staunch the flow of user data that companies have long relied on to target consumers with online ads, The Wall Street Journal reports. The group plans to use this information to target ads to customers. Illustration credit: golden sikorka ].

Privacy 78
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Cutting The Jargon In Ad Tech PR

ImPRessions - Crenshaw Communications

If our goal is to create a collaborative environment whereby brands, agencies, publishers, and data partners can ultimately reach consumers with positive ad experiences, why have we made it so complicated? . However, due to privacy regulations, PII has become increasingly hard to obtain unless a consumer gives permission.

Privacy 182
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20 Cybersecurity Reporters To Follow On Twitter

ImPRessions - Crenshaw Communications

With data breaches happening frequently, data privacy making news, and the presidential election looming, security is the hottest of hot topics. He covers security issues related to the White House, government policy and election security, along with breaking news. Laura covers cybersecurity and privacy with a consumer focus at CNET.

Twitter 221
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Allegory report examines emerging corporate digital risk

Stephen Waddington

The case for Corporate Digital Responsibility CDR is a broad set of responsibilities related to the application and management of data and digital technologies that has emerged as a critical risk issue for boards in light of high-profile failures in data and digital governance, regulatory issues and data breaches.

Corporate 141
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6 Things Cybersecurity PR Pros Should Do To Stand Out

ImPRessions - Crenshaw Communications

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? Does it excel in enterprise data security for the private sector or are government contracts the goal?

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Microsoft’s Bonnie McCracken on Navigating the AI Landscape

PRSay

In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. How do you think AI differs from how we’ve worked with other new technologies in the past?

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News media in 2022: Reuters Institute Digital News Report

Stephen Waddington

2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. It covers business models, audience strategies, journalism practice, regulation, and future technologies. However, it’s a double-edge sword.

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