Consumer Content Marketing Local Print 
Cision
JANUARY 25, 2016
Last year, 90 percent of B2C marketers used content marketing, but only 34 percent felt they were successful. And while 69 percent are creating more content than years past, few are being heard. Why aren’t consumers paying attention? One day Andy bought a few chickens at a local farmer’s market.
Burrelles Fresh Ideas
APRIL 2, 2024
Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9
Sword and the Script
DECEMBER 5, 2017
Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. 3 Studies that Challenge Marketing Assumptions.
Sword and the Script
NOVEMBER 29, 2016
This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. It used to be that the salespeople, knew far more about a vehicle than the consumer ever could. Credibility: Why Content Marketing also needs PR .
Cision
JANUARY 15, 2016
So where do consumers place their trust? Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. It divided its content into regional or metropolitan editions. Is your brand local to one DMA? That’s where brand journalism comes into play.
Contently - Strategy
JULY 22, 2021
Today, Traveler spans 87 local editions across the globe. Disclosure: Marriott Bonvoy Traveler has been a Contently customer since its launch in 2014.). Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. ” Local travel for a global audience.
Cision
SEPTEMBER 10, 2015
For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Content optimization for the mobile and semantic web. Want to make standout content?
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