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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience. Highlights for future campaign ideation include: Tech publications covered strategic partnerships with Roku and Google and the brand’s data strategies.

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How to Pitch Better Brand Stories

Cision

Now as the owner of Media Maven , a full-service public relations firm, I’m getting asked that question even more. . Making something newsworthy means having a “real person” to interview. DIY project, construction). As a former TV reporter and anchor, one of the most common questions I get asked is, “How do I get on TV?”

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Five Quick and Easy Ways to Show #PR Thanks

Deirdre Breakenridge

I remember sitting with a college student at a local Starbucks. To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. I recently participated on a tech committee to help construct a survey for educators. Industry Associations.

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Behind the Headlines With Ashley Simmons

Cision

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. What drew you to the field of public relations and communication? The tools and technology will come after.

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Curiosity: One of the Three Cs of Public Relations

Waxing UnLyrical

Then, in my early teens, I constructed a battery-powered transistor radio. These incidents were probably nascent signs of my yet-unrecognized passion for public relations… a raging curiosity to ask “why?” For public relations professionals, curious wave-making can lead to wonderful benefits for clients or employers. Be curious.

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2017 PR Horror Stories And Lessons Learned

ImPRessions - Crenshaw Communications

Whether you’re working in public relations or another service business today, things can occasionally get.well, scary. The candidate has all the right stuff, aces the interview and comes in with great intentions. The ones below apply mainly to us in the PR trade, but as readers may see, some could apply to anyone.

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A telecom company holding a red carpet PR event? Verizon kinda pulled it off.

Communications Conversations

Why not open the list up to all sorts of local “influencers?” Simple idea, but a really nice way for the Verizon folks to get those local store employees more engaged with media and local influencers. Albert was shooting video for a Midwest Area blog post about the show interviewing some of the attendees. .