ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Put on a conference or panel event. It’s always beneficial to speak at industry conferences, but a bigger and more lasting step for a company can be to start its own conference where feasible. We’ve found success in mini-conferences we call thought leadership panels. Do some (real) good.

Brand 196

Brand Branding Reddit B2B 196

PRSay

APRIL 22, 2016

We expect that the employees readying the products and services we spend our dollars on know who we are and what we need. What about your organization’s employees? Are you seen in their eyes as a corporate conglomerate or faceless brand, or do they see a dedicated team that is passionate about pleasing their customers?

Agriculture 90

Agriculture Employee Corporate Training 90

PR 20/20

OCTOBER 10, 2019

Event Sponsors and Attendees: To take the community to the next level, we launched a global event in 2019: the Marketing AI Conference —or MAICON for short. For a deeper look at the Institute’s subscriber base: 39% of subscribers work at companies with 500+ employees. 19% of subscribers work at companies with 10,000+ employees.

Case Study 42

Case Study Storytelling Study Engineering 42

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. Yeah, it was a pretty big deal. So then I got curious. In fact, we had 2.9

Case Study 113

Case Study Journalism Study Instagram 113

Cision

OCTOBER 16, 2017

Right, it still makes a lot of sense because those are people who are natural storytellers and having great storytelling capability, I think, will be a perennial thing and should always be something that’s always there for comms. Steve Barrett: And get paid a proper wage as well. Chris Lynch: Yeah, right.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

JANUARY 14, 2020

She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value. employees in the U.S. – She’s my guest on this first edition of the Off Script Q&A series of 2020.

Marketing 79

Marketing Data Wireless Industry 79

PR 20/20

JUNE 25, 2019

The Institute platform enables the agency to build relationships with leaders across the upcoming wave of marketing AI technologies and engage our community , in-person, with the inaugural Marketing AI Conference, MAICON. Storytelling with the Cognitive Content Hub™. Storytelling with the Cognitive Content Hub™. Brand identity.

Marketing 52

Marketing Storytelling Technology Community 52

PR 20/20

SEPTEMBER 14, 2018

Last week, a few members of the PR 20/20 team headed to Boston for the annual INBOUND conference. Edison was as much a storyteller, marketer and mission captain as he was an inventor.". The CMO of tomorrow will be different — “orchestrating employees, agencies, robots and experts served up by the gig economy.”. Beth Comstock. "I

Enterprise 46

Enterprise Agency Creativity Print 46

PRSay

AUGUST 14, 2019

As corporate vice president of communications at Microsoft , Frank X. If you’re going to be successful in reaching 130,000 employees, then you have to be consistent [with your messaging] and have the patience to stick with it,” he says. In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct.

Internal 66

Internal International Conference Public Affairs 66

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.”

Video 149

Video Case Study Agriculture B2B 149

5W PR

JANUARY 31, 2024

Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 22, 2020

PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. Source: Content Marketing is the New Conference ). Happy employees are the ultimate growth driver. is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000.

Survey 178

Survey Marketing B2B Study 178

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. I am in awe of my nominee Tori Olker, a journalism major with a PR emphasis at the University of Mississippi.

Sports 0

Sports Leadership Internal International 0

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in. The second is in speaking.

Sports 245

Sports Agency Industry Creativity 245

Sword and the Script

DECEMBER 28, 2022

66% said conferences (including virtual). 3) lack of employee experience (25%). Effective storytelling improves valuations. Read more: Quick Summaries to 5 Surveys of PR and Corporate Communications. Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues.

B2B 118

B2B Marketing Survey Software 118

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Its blog posts give readers a great understanding of ethical PR advice to help media personnel kickstart their profession. Are you keeping up with the times?

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. “Content marketing will revolve more around individuals and storytelling components. Note: see my interview with Wendy here – Network Latency and Endeavor for Jargon Free Corporate Communications; Off Script No.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Beyond PR

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in. The second is in speaking.

Sports 81

Sports Agency Industry Creativity 81

The Hoffman Agency

MARCH 10, 2017

If you package it with the right storytelling foil, the community might be more receptive to it. A good example is the IT enterprise company, @Oracle on Instagram — their feed gives followers a look at not just the events/conferences around the world, but also the people and faces behind the IT monolith.

B2B 49

B2B Social Media Strategy Media 49

Landis PR

JANUARY 3, 2022

ESG issues will be dominating corporate communications in 2022 and beyond.”. Second, internal communications and communicating with employees will be central to the success of every organization. We also expect that traditional press conferences, trade shows and similar events will never return to a pre-pandemic level and relevance.

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

DECEMBER 15, 2020

Podcasts are great for the delivery of credible information and analysis, and storytelling. From broadcast news to press conferences, the pandemic has forced all organizations to consider other ways to connect with stakeholders. Every employee needs media training. Wendy Zajack | Georgetown University. Virtual is here to stay.

Marketing 169

Marketing Employee Content Marketing Training 169