article thumbnail

Socially Unacceptable – How I Lost Six Figures and Overcame It All With Amphora

Prohibition

It provides actionable insights into – Harnessing user psychology Ad comparison – looking at different social platforms Digital strategies for business growth Entrepreneurship – knowing when to quit Looking to the future Are you struggling to get more return from your paid social advertising following iOS 14?

Privacy 62
article thumbnail

3 PR Takes On YouTube’s Brand Safety Scandal

ImPRessions - Crenshaw Communications

Compare their response, for example, to Facebook’s reaction to its data privacy scandal, which has gone from bad to worse. It gives them an opportunity to present their content as a “walled garden” that is high quality and brand-safe by comparison. This time, it was more prepared, and it shows.

YouTube 130
article thumbnail

7 Social Media Trends that came into play in January 2021

Prohibition

Facebook overhauls its privacy setting. during the height of the 2020 Christmas holiday season, in comparison to the same period in the previous year. Apple iOS 14 privacy features may impact ad targeting on Instagram. A report from Socialbakers revealed that worldwide spend on social media advertising increased by 50.3%

article thumbnail

The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Expedia’s vision statement is milquetoast in comparison) Momondo’s daring, creative endeavor was no small project; it involved a heavy lift of DNA tests, interviews, and filmmaking. “Our vision is of a world where our differences are a source of inspiration and development, not intolerance and prejudice.”

article thumbnail

How To Use Social Listening As Part Of Your PR Campaigns

Prohibition

It measures data such as Tweets, editorial articles, podcasts, forums and much more – it can also provide some insight into your social media platforms, although this is limited due to data privacy. This allows you to benchmark where you are as a brand in comparison.

How To 62
article thumbnail

Turn Your Secret Sauce into a PR Asset with these 4 Steps

Flack's Revenge

Identiq: Anti-fraud privacy protection for e-commerce. It’s similar to a seasoned detective who can enter a crime scene and know right away that something doesn’t seem right, or an experienced investor who can spot a coming trend before anybody else.

article thumbnail

Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology

Sword and the Script

The report broke out answers from CEOs and in-house communicators to some of those questions for comparison purposes which reveals gaps (the demographics section reported 760 of the PR respondents came from in-house communications teams – and the rest from agencies). 1) A Difference in Communications Goals.