The Power Of Creativity In PR
ImPRessions - Crenshaw Communications
MAY 24, 2018
Expedia’s vision statement is milquetoast in comparison) Momondo’s daring, creative endeavor was no small project; it involved a heavy lift of DNA tests, interviews, and filmmaking. 17 million views later, Momondo has a permanent piece of precise thought leadership and CSR. A great idea aligns a company’s mission with its market.
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