Prohibition
SEPTEMBER 29, 2023
It provides actionable insights into – Harnessing user psychology Ad comparison – looking at different social platforms Digital strategies for business growth Entrepreneurship – knowing when to quit Looking to the future Are you struggling to get more return from your paid social advertising following iOS 14?
ImPRessions - Crenshaw Communications
FEBRUARY 22, 2019
In the wake of the scandal, some of YouTube’s biggest advertisers , including Disney and AT&T, have pulled the plug on their ad spend – at least for now. The frequency of the scandals created notable hesitation among advertisers and marketers. At the end of the day, YouTube’s audience is too big for advertisers to ignore.
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Prohibition
FEBRUARY 18, 2021
Facebook overhauls its privacy setting. This nifty partnership will allow WPP agencies such as MediaCom, Ogilvy and Wavemaker to gain early access to advertising products in development. A report from Socialbakers revealed that worldwide spend on social media advertising increased by 50.3%
ImPRessions - Crenshaw Communications
MAY 24, 2018
Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. Advertisements for travel metasearch sites usually involve a cutesy gnome (Travelocity) or a charismatic spokesperson (Trivago). 4 ways creative PR takes it up a notch.
Sword and the Script
DECEMBER 20, 2022
This, coupled with consumer’s savviness to marketing tactics, the death of the cookie, and privacy concerns, earned media and PR are becoming essential to a CMOs toolkit and business success. A reset on advertising spend. However, growth in global ad spend is expected to slow to about 5.9% next year, down from 6.4% estimated in June.
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