ImPRessions - Crenshaw Communications

FEBRUARY 22, 2019

YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children. Compare their response, for example, to Facebook’s reaction to its data privacy scandal, which has gone from bad to worse.

YouTube 130

YouTube Brand Branding Comparison 130

Stephen Waddington

AUGUST 19, 2019

Personal relationships, privacy, social life, and timekeeping are all potential flash points. Austerity, the banking crisis, and student debt are resetting expectations in the workplace. Do not get hung up by peer level comparisons. The student demands a level of service from the teaching institution. Change is slow.

Comparison 102

Comparison Privacy Employee Construction 102

Sword and the Script

APRIL 23, 2019

The report broke out answers from CEOs and in-house communicators to some of those questions for comparison purposes which reveals gaps (the demographics section reported 760 of the PR respondents came from in-house communications teams – and the rest from agencies). 1) A Difference in Communications Goals.

Technology 134

Technology Study Communications Survey 134

Sword and the Script

DECEMBER 20, 2022

This, coupled with consumer’s savviness to marketing tactics, the death of the cookie, and privacy concerns, earned media and PR are becoming essential to a CMOs toolkit and business success. ” ~ Molly McPherson , APR, Public Relations and Crisis Manager, Molly + Co. next year, down from 6.4% estimated in June.

Marketing 196

Marketing Content Marketing Data Social Media 196