NewsWhip
MARCH 26, 2024
With 25% of a brand’s market value directly linked to its public reputation , as noted by the World Economic Forum, the stakes have never been higher for companies to actively monitor, measure, and manage emerging issues. Highest velocity measures the initial spread speed, giving you a head start on emerging issues.
Onclusive
JULY 18, 2017
The traditional way of measuring PR is through impressions, a metric that was originally created by and for the advertising industry. It’s important to know how your own blog content fares in comparison to earned or newswire content. PR and marketing need a level change in measurement.
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Prohibition
JANUARY 31, 2023
It measures data such as Tweets, editorial articles, podcasts, forums and much more – it can also provide some insight into your social media platforms, although this is limited due to data privacy. This allows you to benchmark where you are as a brand in comparison.
Buzzstream
MARCH 13, 2024
In contrast, traditional PR has broader metrics to measure public perception and sentiment. This piece went viral, gaining major news coverage in the space due to the timeliness of the campaign and the creative way it came together. Brands can also measure the lift in organic traffic due to higher domain authority and better rankings.
NewsWhip
APRIL 7, 2021
Viral photos and videos surfaced and spread across the internet, which showed glaring differences between the men’s and women’s facilities at the venue. . We measured both public and media reactions to the outcry throughout the month of March, gauging which stories and outlets were driving the most engagement to the news. .
Mindful Marketing
NOVEMBER 6, 2022
Over millennia, certain marketers have misguided consumers, whether they were ancient merchants using rigged weights and measures , snake oil salesmen pawning impotent elixirs , or auto dealers turning back odometers. Deception has been part of human history since the serpent misled Adam and Eve.
Cision
JULY 25, 2016
While 1 percent (hopefully) is low when measuring the drivers of social engagement for your business, low single digits are fairly typical engagement statistics for social posts. In fact, with algorithm changes, organic conversion events on Facebook are regularly measured in fractions of 1 percent. Measurement enables adaptability.
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