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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 151
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Five ingredients for real-time crisis comms

NewsWhip

Internal processes can often be far from real-time themselves, and it’s crucial to have the structure in place to match the speed of the data you have in order to feel its full benefit. Agree these in advance not just with your team but with internal stakeholders too.

Crisis 78
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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 81
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5 Customer Research Methods No B2B Company Should Skip

Contently - Strategy

Social media and niche communities like r/SkincareAddiction or r/nutrition. Services like GummySearch also make it ridiculously easy to tap into conversations about your brand on Reddit. Internal Resources. Use social listening tools to your advantage. ” It’s open-ended and reduces the room for bias.

B2B 137
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The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

The company also says it has doubled “the amount of content from Reddit” for media monitoring. The application in crisis communications is interesting because in the face of negative news coverage the internal debate tends to be two-fold: a) should we respond and b) if so, how? in 2019, reaching a record $4.5

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Cannes Lions is BACK!

Karen Freberg

I had my first international trip in three years, and it was so good to be back! Just waiting to see if the lightening bolts from the academic community will come down. I would have to say that reddit did this very well in their experience and activation at Cannes Lions. Yep, I said it.

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What should you do when you think you received an unlawful order? Dave Honchul

Ethical Voices

In my enlisted career, I did just about everything a public affairs person could do including media relations, internal information, community relations, the works. I mean, if you’re looking at my son and others that are using Reddit as a news source and we can say what we want about it, that’s what they’re using.