Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. Ask your customers for interviews on your corporate blog – soft interviews. 3) Reports, ebooks and white papers. Media references are hard for several reasons. 1) Soft interviews on your company blog.

B2B 78

B2B Media eBook Interviews 78

PR 20/20

OCTOBER 9, 2018

This includes all PR, video, audience development, and social and community management that my team handles. It was great because we created this online community for people to share stories, successes, ideas and more, to commiserate on issues they were having.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Burrelles Fresh Ideas

MAY 16, 2023

The New York Times reported that the corporate push to restore pre-pandemic ways of working in a physical office is being met by employee concerns for their mental and emotional health. The guide is designed for community action, but many tips can be applied to the workplace.

Strategy 40

Strategy Employee Resources Financial 40

Deirdre Breakenridge

JANUARY 7, 2016

Content is playing an increasingly important part in PR, marketing and corporate communications, and a lot of our customers ask us what kind of content they should create, and how they can do more with what they already have (multimedia, news releases, blog posts, etc.) Write an ebook? Will you blog more frequently?

Survey 90

Survey Marketing Content Marketing Measurement 90

ReimaginePR

OCTOBER 10, 2016

It’s the old adage: people buy from people, not brands, and certainly not soulless corporations. This gap gives you an incredible opportunity to market to the community of users that 90% of small businesses neglect. For example, urge them to visit your website to download your free, relevant ebook. SEO Benefits.

Video 120

Video Strategy YouTube Marketing 120

Waxing UnLyrical

JANUARY 9, 2015

It doesn’t matter whether you’re a small business owner, corporate honcho, nonprofit executive … fill in the blanks. This is why I put together my new ebook (which I hope you’ll download , if you haven’t already). It certainly doesn’t matter whether or not you took math in school.

Measurement 40

Measurement eBook Nonprofit Analytics 40

Waxing UnLyrical

FEBRUARY 6, 2015

In other words, you have a lot of followers, but no community. What social PR excels at is putting community at the heart of public relations. Invest in your community, and you’ll be amazed at how much they do for you. Strategic social PR isn’t just about using new channels to “get your message out.” We want more.”.

Strategy 40

Strategy Social Media eBook Community 40

Waxing UnLyrical

JUNE 10, 2016

Keep the blog posts and ebooks and podcasts and Blabs on Facebook Live and Snapchat and Blab (see what I did there?) Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. and VR coming – absolutely.

Communications 40

Communications Conference eBook Facebook 40

Doctor Spin

DECEMBER 20, 2023

“Digital communication is too technical for PR professionals.” “PR PR professionals must talk using corporate platitudes.” “PR Corporate communication and CSR must be ‘boomer boring,’ cringe, and woke.” Learn more: The Formula for Personal Branding Subscribe and get a free ebook on how to get better PR ideas.

Brand 52

Brand Branding eBook Resources 52

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. This provides a great example of cheap metrics that don’t inform you about how effectively you are contributing to corporate goals.

Measurement 40

Measurement How To Analytics Customer Service 40

Doctor Spin

DECEMBER 15, 2023

Each dimension complements the others, creating a comprehensive communication ecosystem that benefits the entire organisation. Learn more: The Intranet: The Unsung Hero Amongst PR Channels Subscribe and get a free ebook on how to get better PR ideas. It ensures that everyone is aligned with the organisation’s vision and objectives.

System 52

System Employee Meeting Internal 52

Waxing UnLyrical

OCTOBER 14, 2010

Or “Turn your articles into downloadable reports/ebooks.&# Instead, communicate the value of the tip by explaining that practicing while standing up simulates the actual presentation environment and allows me to pay attention to my posture and gestures. Steve Crescenzo observes this problem in corporate communications.

Blogging 71

Blogging Twitter Creativity Facebook 71

Sword and the Script

SEPTEMBER 10, 2020

There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. Spiceworks is a nice forum and social network for the IT community which has been the source for a range of reports the company has published over several years. Consumption. It works too.

B2B 113

B2B Consumer Marketing Survey 113

Melissa Agnes

SEPTEMBER 14, 2014

The fact is that monitoring social media and the search engines needs to be a part of your corporate culture. This episode of The Crisis Intelligence Podcast discusses: How to train your community managers in crisis and issues management. Welcome to episode #015 of The Crisis Intelligence Podcast, with Melissa Agnes and Chris Syme.

Social Media 249

Social Media Crisis Media Training 249

Sword and the Script

DECEMBER 28, 2022

34% said ebooks. Read more: The Top 10 Communications Challenges in 2022: It’s not the Budget it’s the Clutter. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”. Annual spending on PR software grew 14.7%

B2B 122

B2B Marketing Survey Software 122

Cision

MAY 18, 2017

Where these two networks excel, though, is that they all have communities that are open for the public to join and engage. Facebook Groups and LinkedIn Groups provide literally millions of broad or niche communities for you to search for and then search inside for potential conversations.

How To 198

How To Instagram Social Media LinkedIn 198

Sword and the Script

JULY 14, 2015

A few weeks ago I saw some referral traffic coming from Forbes in Google Analytics for a corporate blog. It features a free ebook and free webinars, as well as original, in-depth articles on all aspects of legal practice.”. Focus on building a community. Focus on delivering small victories to your community every day.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Doctor Spin

JANUARY 5, 2024

Goals and Challenges : Aim to climb the corporate ladder and become a marketing director, face challenges in keeping up with the fast-paced changes in digital marketing, and seek to balance a demanding career with personal interests and well-being. Listens to podcasts on sustainability and corporate responsibility.

How To 52

How To eBook Corporate Groups 52

Beyond PR

MAY 18, 2017

Where these two networks excel, though, is that they all have communities that are open for the public to join and engage. Facebook Groups and LinkedIn Groups provide literally millions of broad or niche communities for you to search for and then search inside for potential conversations.

How To 57

How To Instagram Social Media LinkedIn 57

Waxing UnLyrical

JANUARY 16, 2015

We launched our very first ebook in January. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Jen Zingsheim Phillips and Deanna Boss will co-host the chat, and this time I’ll join Katie and the erstwhile Johna Burke on the guest couch.

Web 40

Web Leadership eBook Infographics 40

Waxing UnLyrical

APRIL 18, 2016

Influencer Engagement: 15 Ways to Fail & 25 Ways to WIN [eBook]. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

Infographics 40

Infographics Analytics eBook Banking 40

ZudePR

MAY 31, 2015

It had led to the launch of a ground-breaking crowd-sourced ebook called My #PRstack. “I share to be part of a community. “On a business/corporate level, I draw the line when it is clear a business has the resources to compensate me and is just clearly taking advantage.” We’d each penned a chapter.

Communications 81

Communications How To Blogging Content Marketing 81

Masters in Communications

FEBRUARY 12, 2022

Therefore podcasts (a form of radio), eBooks (a form of print media), and video platforms (a digital form of small screen broadcasting) are considered part of this new medium. However, some straddle more than one type of mass communication. Developed from corporate communications, it soon applied to mass media to the public (38).

Ethics 52

Ethics Communications Print Television 52