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How To Use Personas in PR

Doctor Spin

Goals and Challenges : Aim to climb the corporate ladder and become a marketing director, face challenges in keeping up with the fast-paced changes in digital marketing, and seek to balance a demanding career with personal interests and well-being. Listens to podcasts on sustainability and corporate responsibility.

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Half of B2B Tech Marketing Prospects Consume 11 or More Pieces of Vendor Content

Sword and the Script

There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. Spiceworks is a nice forum and social network for the IT community which has been the source for a range of reports the company has published over several years. Consumption. It works too.

B2B 114
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TCIP #015 – Social Media Monitoring in a Crisis with Chris Syme

Melissa Agnes

The fact is that monitoring social media and the search engines needs to be a part of your corporate culture. This episode of The Crisis Intelligence Podcast discusses: How to train your community managers in crisis and issues management. Check out Chris’s infographic board on Pinterest. Check out Chris Syme’s blog.

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The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

Sword and the Script

34% said ebooks. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. 97% of respondents said video content and communication were useful after making a purchase. Annual spending on PR software grew 14.7%

B2B 118
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Monday Roundup: Building Influencer Relationships

Waxing UnLyrical

Influencer Engagement: 15 Ways to Fail & 25 Ways to WIN [eBook]. User-Generated Content Landmines to Watch Out For (Infographic). Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. ” 3.

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Around the Web in 59 Days

Waxing UnLyrical

We launched our very first ebook in January. Marketwired released a fun infographic on the 2015 PR Wish List. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Event info here ; save the date, Feb. 3 (Tuesday), 12-1 pm ET. Have you grabbed it yet?

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