Communications, Exercises, Interviews and Storytelling

Art and Science: The Three Pillars of Storytelling Mapped to Data

Cision

APRIL 27, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? Originality represents the biggest challenge in 21 st century storytelling.

Storytelling

Storytelling Data B2C B2B

Consumers Are Prioritizing Health & Wellness – How Brands In The Industry Can Best Connect with Shoppers

5W PR

FEBRUARY 19, 2024

It involves informed decisions about nutrition, exercise, treatment, and preventive care, while also considering product safety and quality. Clearly communicate ingredients, sourcing practices, and scientific backing behind any claims the company wants to make. Sometimes it’s best to let the customers be the storytellers.

Consumer

Consumer Industry Brand Branding

How to Use Multimedia For Better PR Campaigns

Cision

OCTOBER 4, 2017

The Media Relies on Visual Storytelling. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. Similar to communications professionals, reporters are measured by data and metrics such as: How much traffic did the story drive? How long did people spend reading it?

How To

How To Storytelling B2C Measurement

The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. Momondo started an important conversation by espousing its bold, positive values — through entertaining storytelling.

Creativity

Creativity Small Business Storytelling Travel

Storytelling, Public Relations and Technology – Showing our Families the Ropes

The Hoffman Agency

AUGUST 21, 2019

Following the lead of other companies such as LinkedIn , we decided to host Bring Your Family to Work Day so each of our team members could bring one or two family members to our office in Vancouver, Washington, for a little taste of our world: storytelling, PR, technology … and a happy hour, of course. Do you consider yourself a storyteller?

Storytelling

Storytelling Technology Publicity Exercises

Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

Deirdre Breakenridge

APRIL 29, 2019

That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. The temptation to replace thoughtfully considered and strategic communications with foolish antics. My friend, Lou Hoffman calls it the “F word” in storytelling – failure. Media relations is hard and getting harder. 2) Truly study the media.

Survey

Survey Media Relations Media Ethics

Art and Science: The Three Pillars of Storytelling Mapped to Data

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? Originality represents the biggest challenge in 21 st century storytelling.

Storytelling

Storytelling Data B2C B2B

9 Blogs To Make You PR-Smart

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

This brain exercise is touted as “a foolproof way to come up with new solutions and original ideas.” Authentic Storytelling Project. ” Finally, writer Christoph Trappe also includes a handy index of social media, content and storytelling terms that are very helpful for clients and agencies. Smart Blogger.

Blogging

Blogging Writing Creativity Storytelling

How PR Supports “Thought Leaders”

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

One exercise is to probe any innovative or provocative point of view, ideas that advance an industry or flip some previously held notions, or offer predictions for the future. The post How PR Supports “Thought Leaders” appeared first on Crenshaw Communications. The goal would be to gain some traction on each of the four.

Leadership

Leadership Trade Shows Healthcare Education

Behind the Headlines With Brandon Puttbrese

Cision

AUGUST 9, 2016

Before you create any brand communication, you must ask yourself: Will my audience care? Brandon Puttbrese, account supervisor at GS&F, says in order for your communication to be effective, you need to understand what motivates your audience. I thought to myself: “Everything we do is storytelling!”

Crisis

Crisis Reputation Study Social Media

Behind the Headlines With Stuart Pfeifer

Cision

JANUARY 28, 2016

In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. Every day I’m researching, writing and communicating with people – much the same way I did as a reporter. What role do you think storytelling plays in PR?

Journalism

Journalism Newspapers Writing Report

Can Print Still Flourish in The Age of Digital? An Interview with Star Tribune Magazine’s Sue Campbell

MaccaPR

FEBRUARY 2, 2017

Before that, she worked at MSP Communications as director of feature digital editorial for clients from 3M to Optum and General Mills. With magazines, you can relax readers into the story and exercise your muscles of narrative storytelling. Please welcome. Sue Campbell!

Print

Print Newspapers Interviews Journalism

Leading Healthy Teams: Lessons from Leadercast 2019 for Solo PR Pros

Solo PR Pro

MAY 21, 2019

You can achieve the following four things with no money: Live your values as a leader Be inclusive with decision-making Put storytelling front and center – start by aligning stories that match your company’s values. Do this exercise: Ask everyone to tell you which of the three virtues they think is your strongest.

Leadership

Leadership Employee Airlines Construction

Leaning In and Climbing Up: Cheers to Successful Women in PR

Cision

JUNE 1, 2017

and Krysten Copeland , founder and chief strategy officer of KC& Co Communications. and Krysten Copeland , founder and chief strategy officer of KC& Co Communications. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications.

Sports

Sports Agency Industry Creativity

Celebrating Women In PR: Meet 3 Public Relations Trailblazers

Waxing UnLyrical

MARCH 25, 2015

So as I sit here at my desk, day after day, journalizing content for brands to use across their digital storytelling channels, I can’t help but wonder about the legions of women in PR who came before me. Besides my own professional drive, desires and initiative, how did I “get here,” so to speak? ” she said, carefully.

Meeting

Meeting Publicity Trends Interviews

9 Media Relations Tips for 2016

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). Is your spokesperson experienced in doing interviews for podcasts or via Periscope?

Media Relations

Media Relations Media Mobile Pitching

9 Media Relations Tips for 2016

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). Is your spokesperson experienced in doing interviews for podcasts or via Periscope?

Media Relations

Media Relations Media Mobile Pitching

Successful Women in PR: Leaning In & Climbing Up

Beyond PR

JUNE 1, 2017

and Krysten Copeland , founder and chief strategy officer of KC& Co Communications. and Krysten Copeland , founder and chief strategy officer of KC& Co Communications. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications.

Sports

Sports Agency Industry Creativity

Public Relations Today

Art and Science: The Three Pillars of Storytelling Mapped to Data

Consumers Are Prioritizing Health & Wellness – How Brands In The Industry Can Best Connect with Shoppers

Trending Sources

How to Use Multimedia For Better PR Campaigns

The Power Of Creativity In PR

Storytelling, Public Relations and Technology – Showing our Families the Ropes

Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

Art and Science: The Three Pillars of Storytelling Mapped to Data

9 Blogs To Make You PR-Smart

How PR Supports “Thought Leaders”

Behind the Headlines With Brandon Puttbrese

Behind the Headlines With Stuart Pfeifer

Can Print Still Flourish in The Age of Digital? An Interview with Star Tribune Magazine’s Sue Campbell

Leading Healthy Teams: Lessons from Leadercast 2019 for Solo PR Pros

Leaning In and Climbing Up: Cheers to Successful Women in PR

Celebrating Women In PR: Meet 3 Public Relations Trailblazers

9 Media Relations Tips for 2016

9 Media Relations Tips for 2016

Successful Women in PR: Leaning In & Climbing Up

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