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The State Of AI In PR: Takeaways From Muck Rack’s 2024 Report

ImPRessions - Crenshaw Communications

It will dramatically influence communications and provide new avenues for PR – but only for those professionals who choose to harness it. While] only 6% of pros at brands think that’s the right move,” this calls to mind larger conversations around transparency and ethics. We saw newsrooms grapple with rules for AI throughout 2023.

Report 182
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Understanding the Defense Tech Industry and the Role of Public Relations

5W PR

It delves into the intricate landscape of national security, cutting-edge innovation, and complex ethical considerations. They want to create a future where security and ethics work together, where innovation saves lives, and where defense tech companies are seen as responsible partners working towards a safer world.

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Allegory report examines emerging corporate digital risk

Stephen Waddington

It sets out the urgent need for organisations to act on issues related to CDR and provides a framework to support leaders with planning and communication. For example, Facebook is under investigation for an alleged breach of EU privacy laws after the personal information of 533 million users was shared online.

Corporate 141
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ICCO engages with European governments on digital media and misinformation

Stephen Waddington

What is the Council of Europe, how does it influence governments, and how is it funded? It is funded by annual fees from the 47 member state governments. They must work in tandem with tech developers to ensure new technology is sufficiently regulated and ethically implemented. I caught up with Deputy Rob Morbin to find out more.

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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency.

Analysis 144
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How to Develop a Corporate Policy for Employee Use of AI: A Guide for Automotive Suppliers

Bianchi Biz Blog

As generative AI tools continue to gain popularity in the workplace, it has become increasingly evident that automotive suppliers need to consider establishing a corporate policy that governs their employees’ use of these tools. Others may want to allow the use of AI tools to draft documents, content and communication.

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CBI sets out urgent requirement for internal and external communication on AI

Stephen Waddington

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. UK businesses have an opportunity to lead by example and take an ethical approach to the adoption of artificial intelligence (AI) according to the CBI. It is set to transform how we live and work.