Burrelles Fresh Ideas

JANUARY 16, 2024

In a world saturated with information, where consumers are more discerning than ever, the role of authenticity in public relations and communications cannot be overstated. It has become the cornerstone of successful communication strategies. This involves being genuine and sincere in communication.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

The Resolution Blog

AUGUST 1, 2019

The documentary outlining communications agency, Cambridge Analytica’s involvement in the Brexit and Trump campaigns. Over my 17 years in PR, SEO, digital marketing and now software services I’ve picked up a lot of knowledge in digital communications. They described themselves as the world’s leading data-driven communications agency.

Ethics 120

Ethics Publicity Data SEO 120

PR Conversations

OCTOBER 27, 2023

15 years have passed and while some aspects remain surprisingly at the forefront of our conversations of today, others seem to have vaped into the background and therefore taking a second to reflect on them is a valuable exercise. I think organizations have always had to deal with multilateral communication, but they often didn’t realize it.

Exercises 70

Exercises Interviews Public Affairs Financial 70

Wadds Inc.

JANUARY 16, 2023

The masterful public relations professional understands the enormous value of living a personal and professional life that reflects the highest standards of moral conduct and ethical behaviour. They are proverbial rotten apples that attempt to spoil many of us in public relations practice who abide by the highest ethical standards.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 52

Ethics Training Financial Survey 52

Cision

AUGUST 9, 2016

Before you create any brand communication, you must ask yourself: Will my audience care? Brandon Puttbrese, account supervisor at GS&F, says in order for your communication to be effective, you need to understand what motivates your audience. How do you help brands create communication that inspires action?

Crisis 0

Crisis Reputation Study Social Media 0

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Reputation Us

JANUARY 4, 2016

Limiting your hospital’s vulnerability to a loss of security and reputation. Last year’s litany of patient data mega-breaches hit some of the most well-resourced and advanced healthcare entities in the country, including Anthem, Beacon Health, CareFirst, Community Health Systems, Premera and others. .

Strategy 60

Strategy Healthcare Crisis Communications Crisis 60

PR in High Definition

JULY 22, 2019

This is something all of us in communications should be wary of. For journalists, publishing a breaking story based on a video that is later proved false can damage their reputation, erode the trust of readers in the newspaper or magazine they write for, and even lead to libel lawsuits. There is hope, however.

Media 74

Media Viral Video Newspapers 74

Doctor Spin

MAY 30, 2023

This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. Today’s leaders can draw from Barnum’s playbook, albeit ethically, by using powerful narratives and effective public relations strategies to garner attention and influence their stakeholders. The power of a brand.

Publicity 52

Publicity eBook Ethics Resources 52

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. Content marketing is a strategic communications program that can produce leads, but how you do that has to be subordinate to the audience building goals if you want the program to be successful. This is an exercise that occurs over months and years.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Prohibition

DECEMBER 13, 2021

Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is an organisation’s response to unexpected events that threaten to do serious harm to the reputation or finances of that organisation. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

PR in High Definition

JULY 24, 2018

And even then, there are some skills that it simply hasn’t developed, such as ethics, communicating and accountability. The post Forget AI vs. humans: Cobots will ‘evolutionise’ PR appeared first on Firefly Communications. Much like a teenager, it will need direction. In any case, AI will require guidance.

Analysis 48

Analysis Tools Data Exercises 48

PR Conversations

MAY 1, 2017

Heather: Catherine, you mentioned that communicators working to help others during and after natural disasters in recent years in New Zealand may be suffering the same effects as the people they are trying to assist, yet have to suppress their emotions, seemingly indefinitely, in order to get the job done.

Crisis 63

Crisis Crisis Management Leadership Training 63

Waxing UnLyrical

JULY 17, 2015

As a starting point, those responsible for publishing industry-wide messaging celebrating leaders in PR must realize the images they publish of PR leaders can innocuously communicate a message of exclusion across the profession. ” ~ Mike Paul, The Reputation Doctor. Some communicators, yes. I’m not really sure.

Agency 40

Agency Report Training Leadership 40