ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

The year of COVID-19, Black Lives Matter, assorted climate disasters, and a historically divisive presidential contest has accelerated existing trends and opened up new ones for professional communicators. This is particularly true for marketing, and the same applies to brand and corporate communications.

Trends 407

Trends Communications Employee Corporate 407

5W PR

JANUARY 2, 2020

While corporations have always been legal entities in their own right, new communication technologies have forced a change in the way companies communicate. Before innovations in social media and the wider internet, companies could afford to maintain a closed-off image of distant and imposing glass offices.

Corporate 120

Corporate Communications Consumer Community 120

PRSay

MAY 3, 2023

According to its “ 2023 Global Communications Report ,” tangible benefits accrue to companies that build and maintain positive reputations. But even as reputation becomes more important for organizations, in the social media era, it has also never been more fragile, the report says.

Reputation 162

Reputation Corporate Report Employee 162

Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

It can be easy for a corporate PR team to neglect a critical aspect of business communications — internal PR. In certain cases, high-profile companies take it for granted that employees are corporate cheerleaders, or they may leave the responsibility for employee engagement to HR. Rise of the remote workforce.

Internal 136

Internal International Communications Employee 136

Cision

MAY 16, 2016

It details a multi-country, multi-industry survey examining how successfully businesses communicate across their organizations. Key insight about companies is not properly communicated from the C-Suite to employees. Key insight about companies is not properly communicated from the C-Suite to employees. Importance. Connectivity.

Internal 218

Internal International Communications Employee 218

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81

Survey Corporate Communications Financial 81

wiredPRworks

MAY 13, 2022

Does managing social media sometimes feel like running a marathon? Listen in as Allan Schoenberg, Chief Communications Officer at Vinson & Elkins, shares lessons from his job as a top communicator and his passion for running to help you enjoy your job more, stress less, and keep running in the race we call social media marketing.

Social Media 52

Social Media Corporate Communications Media 52

Stephen Waddington

NOVEMBER 3, 2021

The assertive role and reputation of corporate communication during the COVID-19 crisis is an important legacy. In late March the corporate workforce shifted from working in the office to home, and areas of the economy exposed to the virus such as entertainment, leisure, hospitality, and visitor attractions shut down.

Corporate 113

Corporate Communications Government Crisis 113

PRSay

MARCH 25, 2019

Hackers can also find and release damaging internal correspondence and documents. ” So, what are the best ways to lessen the potential negative impacts of your internal communications going external? Treat every piece of internal communication as if it were external.

Internal 156

Internal International Communications Employee 156

The Proactive Report

NOVEMBER 1, 2022

Communication is where it all begins. How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. If you communicate properly, you will reap the benefits and see growth over time. Why is communication so important?

Communications 130

Communications Social Media Employee Crisis 130

PRSay

SEPTEMBER 20, 2019

PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Fortunately, your corporate communications team can kindle that love. So, how do you incorporate internal communications into your brand marketing strategy? Expanding beyond internal memos.

Internal 138

Internal International Communications Strategy 138

Onclusive

JANUARY 7, 2021

In many organizations, a major fragmentation exists between executive leadership and the communications function. As a result, communications professionals often become vulnerable to budget and headcount cuts. As a result, communications professionals often become vulnerable to budget and headcount cuts.

Communications 248

Communications Corporate Reputation Employee 248

PR Job Coach

OCTOBER 24, 2014

Internal communications” is an anachronism. Born from the recognition that employees were becoming a critical constituency, companies at the turn of the century began establishing internal communications departments to develop employee morale. Should We Let Go Of Internal Communications?

Internal 139

Internal International Communications Employee 139

Onclusive

JANUARY 14, 2021

Welcome back to our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”! Building an impactful communications team. As an executive, you have the power to set up your communications team for success from the start. Outlining clear roles and responsibilities.

Communications 195

Communications Corporate Measurement Reputation 195

PRSay

APRIL 26, 2022

For businesses, societal discord presents risks to corporate reputation, employee recruitment and organizational morale. The USC report, “ The Future of Corporate Activism ,” calls professional communicators “pioneers in this unfamiliar territory.”. Communicating with purpose.

Corporate 144

Corporate Report Survey Employee 144

ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Here are some tips to both landing media interviews and making sure they’re successful. Securing media interest is only the first step. Plan Well and Double-Confirm.

Media 294

Media Trade Shows Travel Interviews 294

ImPRessions - Crenshaw Communications

MAY 31, 2024

We heard from Laura Minskere of Mediju Tilts, Andrew Cross of Walker Sands, Kristina Laco of Communications Office Colic Laco & Partners, with skillful moderation by Randall Kirsch of Jackson Spalding. As communicators, we must help clients maximize its upside and mitigate its risks. Generative AI is the elephant in the room.

Trends 203

Trends How To Ethics Reputation 203

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

Earlier this week, we made the case for raising your internal PR game. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. Still, companies are dragging their feet in this aspect of corporate communications.

Internal 147

Internal International Employee Mobile 147

PRSay

MAY 12, 2023

The average American consumes nearly 13 hours of media each day, according to 2022 industry research firm Insider Intelligence. In this landscape, corporate communications is at risk of being part of the “background noise” of daily life. This puts more pressure on corporate communicators to make their messages more engaging.

Employee 150

Employee Communications Storytelling Corporate 150

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Reputation Crisis Communications 195

Cision

SEPTEMBER 13, 2017

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. But you should never refresh your corporate image just for the sake of doing so without careful research. How you plan to communicate the brand refresh. Who you’re trying to reach.

Corporate 270

Corporate Brand Branding Guidelines 270

Stern + Associates

DECEMBER 21, 2023

This has been driven by the constant churn of social media, with every new story or cause resulting in a demand for a corporate position. Before having leaders comment on social media or to the press, executive communications professionals should think about your core customers. What Will Our Customers Think?

Communications 108

Communications How To Employee Corporate 108

Onclusive

MARCH 2, 2021

This is an industry-wide phenomenon and not simply limited to PR/Communications. Organizational culture consists of the collective values, beliefs, norms and principles which influence the behavior of people as members of the organization – akin to a ‘corporate personality’.

Data 312

Data Communications Data-Driven PR Analytics 312

Communications Conversations

DECEMBER 4, 2020

Instagram was the hot social media network. Oh, and also, corporate blogging was almost dead. But, corporate blogging was down. People were spending more time there than on corporate blogs. Corporate blogging was on the way out, it seemed. A corporate blog was a logical solution. Use various media formats.

Corporate 139

Corporate Blogging Banking Measurement 139

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

Presspage

JUNE 23, 2021

We work in an amazing field, but there are some tough challenges that communications departments face regularly. Internal communication flows It’s important to set up transparent information flows between team members. Upkeep of media lists. Answering media inquiries. Answering media inquiries.

Communications 210

Communications Measurement Tools Enterprise 210

Wadds Inc.

JUNE 5, 2023

Amanda Coleman's Everyday Communications Strategies provides advice on proactively managing issues in corporate communication. A preventative approach runs through Amanda Coleman’s Everyday Communications Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

Stern + Associates

NOVEMBER 13, 2023

As we head into 2024, communications professionals are taking stock of what’s changed and what they’ve learned in the past year. So, what changed in 2023 when it comes to executive visibility and the ways company leaders communicated with stakeholders? But the way executives communicate and the channels they use are always evolving.

Trends 119

Trends Communications Conference Leadership 119

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. Social media, digital video, email, and PR that generates earned media all play a role here. Drive engagement year-round.

Corporate 168

Corporate How To Employee Nonprofit 168

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

So, how do those executives (and the skilled communicators who represent them) speak out while mitigating the downside risk? Much of the corporate advocacy we’ve seen has been in response to issues in the news, like the state-sponsored bathroom bills or the #takeaknee movement among NFL players. Nothing is worse than a flip-flop.

Corporate 149

Corporate Policies Privacy Construction 149

Stern + Associates

APRIL 28, 2023

As we wrap up Earth Month this year (and yes, it’s an entire month, not just one day on April 22), we at Stern are wrapping up another 30 days of special focus on sustainability communications on behalf of our clients. An organization that addresses sustainability only when necessary isn’t doing a great job in inspiring public confidence.

Communications 104

Communications Employee Corporate Strategy 104

Onclusive

OCTOBER 5, 2023

You are able to plan your communications and marketing campaigns around the current news and maximize the impact of your stories. As well as aligning your agenda with external chatter, you can ensure everyone internally has visibility of your corporate events and comms distribution.

Internal 195

Internal International Corporate Meeting 195

NewsWhip

MAY 20, 2024

Building off the work of our first report together on the role of communications and the management function , this new piece of research investigates the role of corporate communications and insights in helping companies manage social and political polarization.

Corporate 78

Corporate Banking Internal International 78

Remote PR Jobs

SEPTEMBER 25, 2023

As communication professionals, we are now tasked with a paradoxical feat: creating brands that are “human” and relatable to our customers, while at the same time, employing the latest technological advancements into our strategies and services. It’s no wonder the role of chief communications officer (CCO) continues to evolve.

Communications 100

Communications Publicity Employee Reputation 100

Stuart Bruce

MARCH 16, 2017

As public relations and corporate communications needs to become increasingly more visual gifs are one of the easiest and most effective ways to do it. Mobile friendly and work across platform including social media, web sites. Seven ways PR and corporate communications can use GIFs. Why use animated gifs?

Corporate 96

Corporate Communications Public Affairs Newspapers 96

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

Communications 126

Communications Crisis Internal International 126