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Navigating purpose and polarisation in corporate communications

Wadds Inc.

report explores how the corporate communications function can help companies proactively manage the growing challenge of social and political polarisation. It asked us to investigate the role of corporate communications in helping companies manage social and political polarisation. A new Wadds Inc.

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Unlocking the strategic potential of internal communications

Wadds Inc.

As organisations manage a complex business landscape, the internal communications function can demonstrate its value as a strategic management function. My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management. At Wadds Inc.

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How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. How can a CEO affect corporate reputation?

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Exploring the modern corporate communication function

Stephen Waddington

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team.

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Will 2024 be a good year for internal comms? [PR Tech Sum 55]

Sword and the Script

Staffbase launches beta for new internal comms tool; Muck Rack team up with Shankman; Agility PR Solutions parent touts LLM deal with “big tech” In an unscientific observation, I’ve noticed a lot of companies are hiring internal communications. Communication is a function of leadership.

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Importance of Corporate Communications

5W PR

While corporations have always been legal entities in their own right, new communication technologies have forced a change in the way companies communicate. Before innovations in social media and the wider internet, companies could afford to maintain a closed-off image of distant and imposing glass offices.

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Corporate Reputation Never More Important, Nor More Fragile, Report Finds

PRSay

According to its “ 2023 Global Communications Report ,” tangible benefits accrue to companies that build and maintain positive reputations. But even as reputation becomes more important for organizations, in the social media era, it has also never been more fragile, the report says.