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DEI Language, Please: A New Step in Corporate and Marketing Communications

Shift Communications

At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose. It’s easier than you think to inadvertently say something with discriminatory undertones.

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Eight Actions to Take in 2024 to Enhance, Advance and Protect Corporate Reputations

Reputation Us

Taking a few simple actions provided by ReputationUs and Blue Ocean Global Technology throughout 2024 can help your organization enhance , advance and protect its valuable reputation. As the dynamics of technology, communication and consumer behavior evolve, our annual list of Eight Reputation Enhancement Actions serves as a guide for 2024.

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20 Retail Journalists You Should be Following on Twitter in 2020

ImPRessions - Crenshaw Communications

Steve contributes to Forbes as a senior retail leader focusing on emerging trends and the evolution of consumer markets. . Are you more interested in e-commerce and technology? She covers major retail trends and news and even covers a bit of real estate news! Steven Barr @steven_j_barr . Dan Berthiaume @DBerthiaumeCSA.

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Managing Confidential Leaks: Don’t Let a Leak Rain on Your Reputation

Reputation Us

Intralinks reports the industries that are the “leakiest” include real estate; consumer products; and technology media and telecom (TMT). Putting a Lock-Down on Leaks These five proactive preparation strategies can go a long way to managing the flow of information: Develop an Internal Communication Plan.

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5 Tips for Getting Into Live Streaming

Cision

Over fifty people went with me as I narrated a test drive of Ford Motor Company’s 2016 Mustang, and I answered their questions in real time. . At a recent real estate conference, a luxury realtor shared with me that over 2,000 people had tuned into her first live tour of a South Florida home. Identify a company spokesperson. .

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Putting the “PR” in Partnership Relations

PRSay

And with so many critical cross-overs between industries, technologies, consumer needs / experiences / behaviors and societal issues – the possibilities are significant. Our work with client Coldwell Banker Real Estate provides a real world illustration of this opportunity.

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The Multi-Industry Benefits of a PR Firm

Victorious PR

PR stands for public relations, and PR is all about communications, persuasion, and image. It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Business to consumer —ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store.