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How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

Young companies need to find ways to earn endorsements from a reputable third-party. To win an industry software product award, you must show how the SaaS has performed in the real world using the case of an actual user, via the case study narrative. Generate case study content. Success breeds success.

B2B 334
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The 22 Responsibilities of PR and What They Entail

Onclusive

Consider things like informational one-sheets about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Reputation management and crisis communications are not an airbag that goes off when something bad happens; they are a seatbelt your brand should always wear.

Training 195
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The 21 Responsibilities of PR and What They Entail

Onclusive

But what about other assets that the media or customers are likely to see? Consider things like informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Practicing diligent social listening is a key part of managing a brand’s reputation.

Training 370
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#19: Building a framework for reputation management

NewsWhip

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

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Does brand reputation even matter to Spirit Airlines?

Communications Conversations

Fairly damning, and pretty much the exact opposite of what PR folks paid to build positive reputations for brands want to see. How could a brand like Spirit have SUCH a negative brand reputation and still be in business? And yet they seem to have a HORRIBLE brand reputation. Conclusion: Do not fly Spirit.

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PR Tips For Winning Business Awards

ImPRessions - Crenshaw Communications

Whether entering a customer case study, product, or an individual award, the judges are looking for quantifiable demonstration of success. When submitting for a customer service award, be prepared to supply some numbers on customer reviews and testimonials. PR tips for winning awards. Choose awards wisely.

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The 20 Responsibilities of PR and What They Entail

Onclusive

This includes writing and editing informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Crisis Communications. Depending on where you work, social media and community management can live on PR/communications teams or creative/marketing teams.