David PR Group

OCTOBER 9, 2014

For example, when writing for the general “newspaper-reading” public, you need to make sure your text is crafted at no more than an eleventh-grade reading level. And while writing an article in a journalism class, if you throw-in a bunch of heavy-duty words, you’ll get crucified by the professor. ” Gag me!

SEO 94

SEO Google Storytelling Writing 94

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Berger writes that a public product is one that is conspicuous and whose use can easily be mimicked by others. ” – Jennie Bev, writing in Psych Central. Something else was going on.

Energy 120

Energy Viral Storytelling Community 120

Karen Freberg

SEPTEMBER 17, 2017

Well, I was able to participate in a few different events related to several brands and teams I admire and respect, but I also was able to help create content to share with the #SMSports community. Adidas is one of my favorite brands not only for their shoes, but the people they have as part of their community. Erik Mendoza – U.S.

Creativity 40

Creativity Storytelling Sports Social Media 40

Prohibition

JUNE 17, 2021

This means there are so many avenues for brands to utilise video content to engage their target audience. Many brands often make the assumption that all of their consumers will want to view the same kind of video – but this isn’t always true. Stay on brand. It’s important to find what works for your brand and run with it.

Video 62

Video Product Launch Film Social Media 62

ReimaginePR

SEPTEMBER 26, 2016

I understand that writing is a chore and doesn’t come easy for some of us, but you can’t have a content marketing strategy without content. This is the easiest way to future proof your content: Write a comprehensive post so that the reader doesn’t need to supplement your information elsewhere. Offer Long-form Content.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. Learn how to build a brand journalism strategy with our free white paper! His words drove home the tremendous responsibility I had as someone who never served in uniform, speaking and writing on behalf of those who did. Is your content driving results?

Policies 120

Policies Internal International Public Affairs 120

Karen Freberg

MARCH 31, 2022

Yes, I am going to write about “that class” about that “super iconic and special GOAT guest speaker.” ” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. Don’t worry, I am going to tell you!

Social Media 85

Social Media Film Industry Viral 85

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. I mean, there’s a couple recent, I mean, one brand, and this is all public that we work with last year was Invisalign.

Advertising 131

Advertising Advertising Data Reputation 131

ReimaginePR

JUNE 10, 2015

That’s why I decided to write about it, to see what a difference a year makes. The casual spontaneity and lack of branding were part of the mass appeal. I know I sound like a killjoy, trying to retroactively ruin everyone’s viral video fun. Not only can an outbreak like this happen again, but it most certainly will.

Video 120

Video Government Healthcare Viral 120

Contently - Strategy

NOVEMBER 14, 2018

By 2017, he’d built a billion-dollar brand. It established Dollar Shave Club as a funny, irreverent, bold, and most importantly, helpful brand. Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky.

Leadership 111

Leadership Brand Branding How To 111

prTini

JUNE 1, 2015

Who’s been in a meeting when someone declares the need for a viral video. What tone will stay true to the brand, while also resonating with the desired audience? Where can a slower approach enhance your storytelling? Also, send links to other brand videos that you like for inspiration. Get it in writing.

Video 28

Video Travel Viral Resources 28

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. You wonder if her Dad saw it, and that’s what keeps you watching - it’s just great storytelling.”. It was a brand win. The car business is a brand game and sales are important,” says Blackburn.

Film 48

Film Marketing YouTube Advertising 48

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. Turning insights into brand content | 8:18-9:58. Currently Lauren Powell is the Analytics and Social Listening Lead in the Creators League Studio, which develops and implements the content strategy for PepsiCo brands. What are people saying about our brands?”

Trends 78

Trends Brand Branding Reddit 78

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Beyond PR

AUGUST 18, 2016

It’s no secret that a great brand is built over time (in the case of some brands, centuries). Every decision a brand makes builds on the success that came before. Iconic brands, like Coca Cola, Apple and Pepsi, are immediately recognizable and carry with them certain expectations of quality. Stand out in a sea of content.

Brand 40

Brand Branding Product Launch Guidelines 40

David PR Group

JULY 21, 2014

Anyone can write a blog which is easily searchable and findable. We can make our own videos which can “go viral” and reach millions of eyeballs. Every SEO company would write “press releases” which said virtually nothing and distribute them to “article farm” websites that published them. More on that soon. –John.

Storytelling 81

Storytelling Marketing Viral Energy 81

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty.

Infographics 72

Infographics Case Study Video Survey 72

Contently - Strategy

JANUARY 23, 2019

Of course, Klein couldn’t simply write explainers for his readers on request, and when he began to amass a team around him, he realized journalists weren’t always the right hire. “It is amazing to me how much the culture of data consumption, reader attention, and optimizing in a thoughtful way, is baked into the brand.”

Media 111

Media Journalism Content Marketing Education 111

Masters in Communications

FEBRUARY 12, 2022

We don't know what they say as they represent a transition between early pictorial writing and the cuneiform that succeeded them (2). If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. A huge spike in sewing classes followed.

Ethics 52

Ethics Communications Print Television 52