PR for Anyone

JULY 23, 2020

If you plan on doing regular, consistent media interviews - whether it’s television, radio, podcasts, or print - it’s a good idea to put together a list of potential questions that cover the basics of your business that any interviewer can use. I feel interviews are best done free form with nothing scripted.

Interviews 130

Interviews Media Television Radio 130

PR for Anyone

JULY 15, 2020

If there is one thing I’ve learned doing media interviews and teaching people how to do it, it’s expect the unexpected. When my clients land media interviews, we always do media training beforehand. How to politely break in and be heard if the host is dominating the interview. You really have to be prepared for anything.

Interviews 165

Interviews Television Film Media Training 165

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Decide in advance what your goal for the interview will be.

Media Training 182

Media Training Training Interviews Media 182

The Resolution Blog

DECEMBER 12, 2022

In this episode I interview Amar Singh, ex-Evening Standard journalist turned content and digital marketing expert in sport and entertainment. The post Brands and fans in sport & entertainment in 2023 appeared first on PR Resolution — by CoverageBook. Now […].

Sports 156

Sports Brand Branding Interviews 156

Ronn Torossian

SEPTEMBER 12, 2018

Often, when people think about public relations, they think about major national media attention or scandals that throw once-trusted brands into chaos. The post Be Better Prepared for Your Next Interview appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Interviews 150

Interviews Blogging Publicity Brand 150

Onclusive

FEBRUARY 12, 2018

Senior PR Engineer Kelly Byrd interviewed her customer Mark Delcorps of Overstock.com on how he and his team and company are using AirPR data to help them drive, maintain and replicate business impact. This data helps us to keep track of how our brand is perceived, who we’re reaching with our messaging, and how impactful that messaging is.

Interviews 223

Interviews Retail Data Engineering 223

ImPRessions - Crenshaw Communications

JUNE 15, 2023

In today’s highly connected world, a positive brand reputation is an asset for nearly any business. One way to help build a strong brand is through strategic press relations resulting in earned media coverage. Different tactics like branded content and executive speaking opportunities might complement it.

Reputation 156

Reputation Brand Branding Media 156

ReimaginePR

NOVEMBER 13, 2020

Smiling black businesswoman leader tells a story as part of her B2B Brand Storytelling Strategy. A fav client of ours asked me to review a pitch recently because they wanted to try out some brand spanking new B2B Brand Storytelling. Not a natural brand storyteller among them. Or your first interview. That’s okay.

Storytelling 296

Storytelling B2B Brand Branding 296

ImPRessions - Crenshaw Communications

JULY 23, 2020

Goya was clearly unprepared for the fuss, as its handling of a friendly phone interview with The Wall Street Journa l showed. The communications team’s risk-aversion becomes even more evident after the interview is over, when Mr. Trump and his daughter Ivanka tweet photos of themselves posing with Goya products. Brand image, for one.

Brand 297

Brand Branding Banking Interviews 297

PR for Anyone

OCTOBER 1, 2020

In the world of public relations and communications, one big PR tip is to have a list of potential interview questions for the media to ask you about your industry. You should never read the answers but prepared some that could just help the interview flow. This practice is very common on radio and with podcasts.

Interviews 130

Interviews Publicity Communications Television 130

Agility PR Solutions

OCTOBER 11, 2023

Just finding prospective talent is a challenge for companies these days, but the stakes have now been raised for how businesses proceed through the process of fielding applications and conducting interviews—this “talent experience” has a more significant impact on the bottom line than hiring managers might realize, according to new research from talent (..)

Brand 110

Brand Branding Interviews Company 110

Communications Conversations

SEPTEMBER 14, 2022

If your feed is like most people’s you’ll notice a ton of: Branded graphics – Some brands’ entire feeds are made of up these graphics. Yet, brands continue to use it regularly in their social content. This is what we see in our feeds from brands in 2022, right? That’s a pretty damning stat.

Brand 215

Brand Branding Instagram Video 215

Reputation Us

JUNE 1, 2023

In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. Brand is what you say about your company.

Technology 78

Technology Interviews Reputation Crisis 78

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. Both the PR consultant and client should be able to describe the company, brand or product in 30-45 seconds.

Interviews 284

Interviews Radio Small Business Pitching 284

Deirdre Breakenridge

DECEMBER 15, 2014

If you’re interested in the Ugly Christmas sweater, then you may enjoy my interview with Evan Mendelsohn, who is the co-founder of Tipsy Elves. Of course, after you read this interview, you may want to run out and get your ugly Christmas sweater or better yet, buy one for someone special in your life. Interview Mentoring PR 2.0

Interviews 257

Interviews Apparel Social Media Engineering 257

The Resolution Blog

AUGUST 17, 2023

In episode 40 Stella explored ‘how music grows brands’ in her interview with authors & brand experts Rebecca Jolly and Joe Bellioti; They discussed the benefits music can have on a brands business but what about the other side of the partnership? The music artist.

Interviews 296

Interviews Brand Branding 296

Flack's Revenge

JULY 28, 2020

Fast forward many years later, and I am afraid I am becoming a talking head on tech startup PR and branding. We kept in touch and Mitchell recently invited me to do a live video interview. Yet as communicators, we should be comfortable with the video interview format. I quickly and graciously accepted.

Brand 177

Brand Branding Interviews Video 177

Axia PR

APRIL 26, 2022

Handle reporter calls and media interviews with tact and skill. Organization spokespersons attend media interviews to represent their brand in the media. Here’s how to successfully deal with reporter calls and handle media interviews.

Interviews 62

Interviews Report Media Training 62

Landis PR

MAY 2, 2022

Helping clients achieve the best coverage means interviews with the media. Even the most prepared managers are often reluctant to speak with the media and don’t know what to do when invited to give an interview. Whether the interview is a success depends on several factors. Be Consistent with Your Brand Messaging.

Interviews 59

Interviews Media Training Media Relations 59

Critical Mention

MAY 15, 2019

Q: Now that you’re CEO of MobileMonkey, what are your main strategies in generating brand awareness? Larry: We’re doing a lot to generate brand awareness, but one overarching theme is to help marketers improve their game. The post Interview with Larry Kim appeared first on Critical Mention - Media Monitoring.

Interviews 123

Interviews Facebook Software Social Media 123

ImPRessions - Crenshaw Communications

AUGUST 2, 2022

In B2B PR , we’re always looking for ways to promote client stories, often through interviews with members of their senior leadership team. So how can PR teams secure podcast opportunities for their brands? If the podcast host invited them to their show, your brand should be of interest too. In 2022, the number of monthly U.S.

Pitching 350

Pitching Interviews B2B Leadership 350

Deirdre Breakenridge

DECEMBER 24, 2014

He’s a branding expert, three-time author, and the president of a well-known PR company. The post Making the Job Search Easier: Q&A Interview with the Founder of Endless Job Offers appeared first on Deirdre Breakenridge. Interview Mentoring PR 2.0 Who has influenced you the most in your career and in your life?

Interviews 410

Interviews LinkedIn Groups Meeting 410

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. But, for the most part, brand journalism wins have been tough to come by. Like DAILY.

Journalism 148

Journalism Brand Branding Interviews 148

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. Getting beyond “brand awareness” is the best way to demonstrate ROI – even if that is the #1 action, still.

Interviews 104

Interviews Content Marketing Writing Journalism 104

NewsWhip

DECEMBER 7, 2023

In his statement, Cornell mentioned that customers would not “miss a beat of their Black Friday week shopping” even though stores would be closed on Thanksgiving, but it was Black Friday that unfortunately brought forth some negative attention for the brand, after a week of particularly positive coverage.

Brand 78

Brand Branding Retail Viral 78

5W PR

FEBRUARY 28, 2024

For brands that are considering jumping in, they should prepare for the ride of their lives. With the right strategies, companies can transform their brand presence from a passive attendee to a vibrant player, riding the Austin vortex to new heights of success. What is SXSW? This event can be a great launchpad for many companies.

Brand 78

Brand Branding How To Film 78

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

Numbers are helpful, but it’s the context behind those numbers that should truly make them resonate with brands. Sentiment and tone make all the difference We intuitively know if an article or interview is positive, but an analysis of sentiment and tone offers insights into the qualitative impact of PR efforts.

Measurement 334

Measurement How To Retail Analysis 334

Agility PR Solutions

JANUARY 7, 2021

The PR toolkit has evolved well beyond traditional press releases and media interviews to include the storytelling power of content marketing. The post How content marketing will humanize brand connections in 2021 appeared first on Agility PR Solutions. In this case, […].

Content Marketing 167

Content Marketing Brand Branding Marketing 167

Cision

OCTOBER 18, 2016

Traditionally, being interviewed is the Golden Ticket to turning that spotlight in your direction. If you’ve never been interviewed, you might be nervous. Thankfully, you don’t need to spill your or your organization’s entire life story during an interview. What’s your goal for this interview? What should you say?

Interviews 120

Interviews How To Construction Print 120

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. Here are some tips to both landing media interviews and making sure they’re successful. The bread and butter of B2B PR ? Industry events.

Media 294

Media Trade Shows Travel Interviews 294

NewsWhip

JUNE 25, 2021

Unsurprisingly, brands have noticed, and have begun to approach the band for collaborations. . Global brands from the likes of McDonald’s to Fila and Samsung have done work with the group, and here we will examine the earned media coverage and public interest that emerged from the announcement and launches. .

Brand 218

Brand Branding Analysis Groups 218

Agility PR Solutions

JUNE 16, 2021

Whether you are looking to get interviews for your spokesperson, feature on a community news website or more editorial opportunities for your seasonal campaigns, […]. The post 6 top ways to get busy journalists to cover your brand appeared first on Agility PR Solutions.

Brand 154

Brand Branding Interviews Pitching 154

Deirdre Breakenridge

FEBRUARY 26, 2018

Just a few short years ago, brands were pondering whether to give this social media thing a try or not. Plus, people would use this opportunity to backslash brands, right? Second, by putting your brand out there, whether as a business or a personal brand, it opens up tremendous opportunities. It was for the kids.

Brand 256

Brand Branding Social Media Employee 256

PRSay

JULY 21, 2020

On July 15, Cision hosted a webinar titled “Demanding Change: How to Best Communicate Brand Action,” which focused on best practices for internal and external communications in challenging times. Releasing a statement for the sake of releasing a statement will not help your organization and, in many cases, it will actually hurt your brand.

Communications 193

Communications Brand Branding Crisis Communications 193

PR for Anyone

JUNE 22, 2021

PR Client : Jeff Hunter, Influencer and Branding Expert, JeffJHunter.com. Learning about how to brand yourself and also how to brand your business on social media is useful information. Free PR Interview Transcript. Think about what topic you are an expert on and then think about how it can help those watching.

Social Media 130

Social Media How To Brand Branding 130

ImPRessions - Crenshaw Communications

JULY 12, 2017

The common public relations wisdom about brands and politics is that they don’t mix. The bigger the brand, the more risk-averse the marketing team tends to be, with good reason. But nowadays there’s pressure for brands to take a stand. So, when should a brand take a stand? The answer depends on the brand.

Brand 174

Brand Branding Fashion Advertising 174

Cision

SEPTEMBER 14, 2015

Securing an interview with a media outlet for an executive or other company spokesperson is a dream…except when it’s not. Interviews provide an opportunity to showcase your brand and spokespeople as thought leaders, increase loyalty to your brand, defuse crises and drive sales. Missed Brad’s webinar? Sound bites.

Interviews 120

Interviews How To Media Media Training 120