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How to Spy on Your Competition & Steal Their Secrets

Cision

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Some of the top content publishers in the big brand area that are worth keeping an eye on are Red Bull and LEGO. Implement viral marketing tactics. Cool infographics. How did Movoto do it? The Key Steps. Define goals.

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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

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You Should Really be Using Instagram Stories in Your Marketing Mix

Waxing UnLyrical

Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. Currently, Instagram has over 300 million daily users, which means that each Story has great potential to be seen by a handful of people, especially if they are viral. Infographic via 99firms.com.

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Content Foundations: Buyer Personas, Why Use Them & How to Make the Most of Them

Cision

Brand image is of paramount importance to a business. And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. 3 Content Marketing Wins with Buyer Personas.

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Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

Brands spend large sums of money on content marketing. Brands are creating longer content, but there’s still room to improve the finish rate. Financial services companies also took strides compared to brands from other industries. Create social videos and infographics. Create social-friendly videos and infographics.

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How To Repurpose Written Content to Reach 6x the Audience

Buzzstream

If you’ve got some viral posts, then you’re ready for that “ebook.”. Extract Data from your Content and Design an Infographic. People love infographics. So why not repurpose your written content into a well-designed and impactful infographic? An Infographic is a way of exposing your content to more readers.

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