Mark My Words

NOVEMBER 20, 2015

The simple genius of the film is that the deliberately low production values –the whole thing was shot in less than two days on no more than two cameras- gives the piece the naturalistic feel of much family friendly lifestyle TV. This is part of a growing trend in PR that sees content creation as a self-sufficient driver of brand message.

Film 60

Film Television YouTube Video 60

Prohibition

JUNE 17, 2021

This means there are so many avenues for brands to utilise video content to engage their target audience. Many brands often make the assumption that all of their consumers will want to view the same kind of video – but this isn’t always true. Stay on brand. It’s important to find what works for your brand and run with it.

Video 62

Video Product Launch Film Social Media 62

Critical Mention

MARCH 1, 2018

Time for the film industry’s most prestigious event, the Academy Awards, which will be presented March 4 in the entertainment capital of the world, Los Angeles. Many of us will be watching and rooting for our favorite films of 2017 to take home the prize. The same goes for writing articles or scripts. Crises happen.

Film 80

Film Social Media Storytelling Writing 80

ReimaginePR

SEPTEMBER 19, 2015

The same principle applies in film. But just like music or writing, PR and marketing magic doesn’t happen in the noise. You had to do that because people need to put themselves inside your home. To do that, they need space, not stuff. Only then can they actually put themselves in your home and imagine the possibilities.

Real Estate 120

Real Estate Film Television Writing 120

Karen Freberg

MARCH 31, 2022

Yes, I am going to write about “that class” about that “super iconic and special GOAT guest speaker.” We had a conversation in class on how you can use social media to build relationships and make amazing opportunities happen – because like films – it all comes down to storytelling.

Social Media 85

Social Media Industry Film Viral 85

MaccaPR

MAY 28, 2015

Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. asked mono’s John Blackburn, a veteran of Minneapolis agency Fallon’s legendary BMW Films campaign. Why is this Hyundai spot so successful?”

Film 48

Film Marketing YouTube Advertising 48

Beyond PR

SEPTEMBER 6, 2016

Hamill first voiced The Joker in 1992 for Batman: The Animated Series, and has gone on to play the character more than any other actor, voicing him in other spin-off series, films and video games. At one point, they were all part of a brand new audience for your organization. But what does this have to do with content distribution?

Marketing 40

Marketing Content Marketing Television Storytelling 40

Communications Conversations

MAY 3, 2016

She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA. An assignment in her PR Writing class turned her into an advocate for public policy change. She’s a bright student and a strong leader among her peers.

Sports 0

Sports Leadership Internal International 0

Waxing UnLyrical

OCTOBER 28, 2015

Storytelling is a hot topic in the communications industry these days. They humanize giant corporations and make brands relatable to customers. But while stories can work magic for corporate communicators, writing a good story isn’t easy. Pixar’s storytelling rules. Have you hit a wall in your writing?

Storytelling 40

Storytelling Resources Writing Corporate 40

Mark My Words

MAY 3, 2022

Threats On how the streaming giant found itself in this position, Wez Merchant, PR collaborator with fellow streamer Rakuten, founder and CEO of film PR agency Strike Media, says Netflix has been caught in an unfortunate crisis, in which it “hasn’t really put many feet wrong”. And can savvy PR and comms strategies prevent a further fall?

Film 60

Film Advertising Advertising Consumer 60

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. Add life using quotes: Some quotes sound “canned”—try to liven up your quotes by writing them the way a person would actually talk. A mentor of mine taught us to write executive quotes this way and it really does help in making them sound more real. She holds a B.A. rebekahiliff.

Creativity 100

Creativity Pitching Writing Conference 100

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. How can you use the tactics to your advantage and improve your brand’s PR? As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling? Register now!

Storytelling 120

Storytelling Infographics Content Marketing Film 120

PR Conversations

MAY 9, 2017

Speech writing. I get to do so many different things—event planning, writing, research, media, employee engagement, digital and social media. Excellent communication is key to our profession, and good writers always attract my attention, as well as help me strive to improve my own writing. Whatever I’m doing at the time.

Energy 53

Energy Measurement Internal International 53

ZudePR

DECEMBER 30, 2016

Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. Speak, write, blog, tweet, make videos — whatever. Being a good writer is about more than writing.

Writing 84

Writing Google Meeting Airlines 84

Stuart Bruce

FEBRUARY 11, 2016

For some brands and companies ‘novelty’ can be a legitimate reason for experimenting with VR as it can get attention beyond the limited number of people who actually use it. One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story.

Publicity 60

Publicity How To Crisis Communications Crisis 60

Beyond PR

MAY 12, 2016

Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. An extra like this, via PR Newswire’s agreement with The Reuters Sign, shows that you view your clients as people, not just brands. Write like your intended audience talks.

Agency 40

Agency Real Estate Film Video 40

PR Conversations

OCTOBER 20, 2015

Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? Wells Fargo not only publishes great content on its Wells Fargo Stories site, but when I toured their offices, I discovered they are doing some really neat things in terms of storytelling, especially with their internal communications.

Conference 40

Conference Meeting Case Study Film 40

Beyond PR

APRIL 11, 2018

You can also add augmented reality special effects (like filming yourself with dog ears, for example, or wearing a pair of virtual sunglasses), along with emojis and, more recently, animated GIFs. Make it Easy to Promote Your Brand. Montgomery says the key for PR pros is to filter out what’s valuable from a brand perspective.

Instagram 74

Instagram Pitching Media Tourism 74

Contently - Strategy

JULY 31, 2019

You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. ” To many, injecting a CTA into a piece of writing is to sully the art form. Content marketers never make content for content’s sake. ” Why?

Content Marketing 111

Content Marketing Marketing Media SEO 111

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. We don't know what they say as they represent a transition between early pictorial writing and the cuneiform that succeeded them (2). No other people are captured because they were moving too quickly.

Ethics 52

Ethics Communications Print Television 52