Prohibition

MAY 6, 2020

Information sheets and downloadable guides on innovative ways to overcome issues caused by the lockdown state. Meanwhile, the less engaged may be served further ‘top of the funnel’ brand awareness and trust-focused content, aimed at moving them through the cycle. Features, articles and blogs containing useful insight for customers.

Content Marketing 62

Content Marketing Marketing Real Estate Strategy 62

Beyond PR

JULY 14, 2017

It’s no secret that the holiday guide pages are the most coveted PR real estate of the year, and even though it’s only the beginning of summer, the time to organize your holiday gift guide campaign starts now. At first, I like to know if the brand has any upcoming promos so I know if I can stay within the timeline.

Pitching 66

Pitching Real Estate How To Twitter 66

Beyond PR

AUGUST 17, 2016

This short, colorful button can be the difference between whether or not your audience engages further with your branded content and marketing landing pages. Don’t waste that real estate by being anything other than abundantly clear about what you want to get out of it. Figure out the end goal.

How To 40

How To Real Estate LinkedIn Content Marketing 40

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism. A few months back a relatively mature startup doing some cool things in IoT and corporate real estate approached me for a proposal.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Beyond PR

APRIL 27, 2016

Take advantage of your brand channels by utilizing everything from company website real estate to proprietary email lists. Online and mobile ads can be incredibly successful in generating buzz around your brand and driving traffic back to a link of your choice, such as the press kit URL. Owned Media Oasis.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Some of the top content publishers in the big brand area that are worth keeping an eye on are Red Bull and LEGO. In doing this, it has grown their real estate blog from 2,000 to 18 million views per month in just two years!

How To 198

How To Real Estate Web Case Study 198

Cision

JUNE 22, 2017

The real estate adage “location, location, location” is also relevant to PSA distribution. A professionally produced package for PSA can make a good first impression, however, many broadcasters prefer to only receive the content electronically via an easily downloadable file. Alison is based in Austin, TX.

Publicity 224

Publicity Real Estate Nonprofit Television 224

Beyond PR

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Some of the top content publishers in the big brand area that are worth keeping an eye on are Red Bull and LEGO. In doing this, it has grown their real estate blog from 2,000 to 18 million views per month in just two years!

Real Estate 57

Real Estate How To Web Case Study 57

Beyond PR

JUNE 22, 2017

The real estate adage “location, location, location” is also relevant to PSA distribution. A professionally produced package for PSA can make a good first impression, however, many broadcasters prefer to only receive the content electronically via an easily downloadable file. Alison is based in Austin, TX.

Publicity 71

Publicity Real Estate Nonprofit Television 71

Beyond PR

MAY 12, 2016

Verbiage like “Company Y, the world’s largest leading thought-leader in innovative, robust, ground-breaking thoughts, and world record holder for dynamic, out-of-the-box records, announces…” is often better served in a boilerplate than the first paragraph, which is precious real estate for grabbing attention.

Agency 40

Agency Real Estate Film Video 40

PR 20/20

AUGUST 23, 2018

This organization offers greater search engine authority because it tells Google you've dedicated a certain amount of digital real estate to this topic, and are to be considered a reliable answer to users' questions on that topic when they conduct a search. Typeform: Brand Awareness. 7 Great Pillar Page Examples.

Examples 28

Examples Healthcare SEO Internal 28

Beyond PR

MAY 17, 2018

Download the 2018 Global State of the Media Report. Both Choi and Forsythe would consider using infographics or videos provided by brands, as long as they meet journalism quality standards. Learn Valuable Insights From Journalists Around the World!

Infographics 54

Infographics Print Video Real Estate 54

ReimaginePR

AUGUST 29, 2016

Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Most social media platforms give you the opportunity to visually communicate your brand message. It’s called the cover photo, and most brands fail to fully optimize this real estate.

Social Media 149

Social Media Marketing Media Facebook 149

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. In the TEKgroup survey, there were two themes among journalists for “must have” newsroom resources: downloadable content and experts/media contacts.

How To 48

How To Media Print Real Estate 48