Communications Conversations

AUGUST 21, 2018

You were previously a mentor with The Brand Lab, an organization devoted to cultivating more diversity in the creative fields. One of the biggest challenges in this industry is that potential candidates don’t see themselves in this field, so exposure is key and organizations like the Brand Lab offers just that.

Sports 113

Sports Retail Local Report 113

Polaris

NOVEMBER 17, 2015

And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release. Yet sometimes these elements are difficult to find in brand marketing—or even non-existent. At times, it’s a matter of linking a brand to a seasonal opportunity. 1 Dig Deep to Find the Story.

Agency 100

Agency Newspapers Interviews Radio 100

Doctor Spin

MAY 21, 2021

Swedish brand Oatly sells oat milk. Red Bull took on a stupid majority (“extreme sports are only for reckless adrenaline junkies and not to be considered real sports”). The idea is instead to put yourself inside the mind of influencers and imagine how they would promote your brand. Don’t do that, please.

How To 52

How To Hotels Survey Employee 52

Stephen Waddington

DECEMBER 30, 2019

It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. BME PR Pros is a community created by Elizabeth Bananuka that promotes black, Asian and ethnic minority diversity in the creative industries. Progress is slow. PR can be a stressful occupation.

Government 103

Government Education Print Ethics 103

Sword and the Script

MAY 21, 2019

While the brand and the stint in sales have certainly shaped her views, there was another influence whenever she ventured to HQ in Burbank California. “I The women on the brand side at Disney opened up the world to me with their smarts, fearlessness, and wicked talented.”. That experience also sparked an interest in marketing.

B2B 82

B2B Social Media Company Marketing 82

Cision

JULY 5, 2016

Not every platform or tactic will be right for your brand. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. What are the biggest marketing mistakes brands make?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Mindful Marketing

APRIL 4, 2020

Thanks to creative thinking and agile adjustments of their marketing plans, certain companies have rapidly repositioned themselves for productivity uninfected by the virus. Even high-end fashion brands like Burberry, Dior, and Giorgio Armani have promised some of their production capacity. The player pivots.

Sports 106

Sports Healthcare Video Resources 106

Cision

MAY 21, 2015

AskPat is a brand new, DAILY podcast. We talk to real people doing real work in content marketing, representing some of the world’s best brands. Even though women are more apt to share and engage with brands in social media, female thought leaders don’t receive the recognition they deserve. 20) Mack Collier.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115

Mark My Words

DECEMBER 29, 2015

Cannes Lions was all about purposeful brands. What we crave is for brands to take responsibility. As the 1,969 PR entries on display at this year’s Cannes Lions showed too many ‘creative interventions’ exist only to mark-up fees. They are not ideas that begin with the brand story and how it connects with to an audience.

Journalism 60

Journalism Wikipedia Film Interviews 60

PRSay

MAY 5, 2016

Over the next six months, we will once again not only witness some of the most exhilarating and historical athletic feats by Team USA Olympians and others from around the world, but also watch some incredible brand campaigns play out in their public relations and advertising initiatives along with being seen on a multitude of social media channels.

Sports 60

Sports Pitching Print Local 60

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52