PRSay

APRIL 27, 2016

Late last year, the Federal Trade Commission issued guidelines for native advertising, a topic of much discussion in 2016. These guidelines have implications for public relations professionals to consider. And how does the publicist assure that the transaction is ethical when not controlling the final product?

Advertising 90

Advertising Advertising Ethics Guidelines 90

Contently - Strategy

MARCH 25, 2024

As a result, designers and marketers are constantly experimenting with new aesthetics to create content that resonates with audiences and keeps them engaged long enough to turn them into loyal brand advocates. Brands infuse memories and warmth into their present visuals to offer that comfort. Image by Burger King 2.

Trends 52

Trends Strategy Marketing Brand 52

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. Due to their loyal, large and engaged following, influencers can significantly impact brand visibility, credibility, and ultimately, sales. Firstly, it helps boost brand awareness.

Retail 62

Retail Marketing Advertising Advertising 62

Polaris

NOVEMBER 17, 2014

In fact, they ranked third after retail and brand sites—well above online magazines and news sites. This provides opportunities for you to engage those communities and turn them into fans of your products (and hopefully brand advocates). or mess up a blogger outreach program with poor targeting and lazy execution.

Media Relations 232

Media Relations Marketing Media Fashion 232

Beyond PR

MAY 3, 2018

Playing it safe by not taking a stand can seem like the easy path for brands to take. According to a recent study , two-thirds of consumers (66 percent) say it’s important for brands to take public stands on social and political issues. It is certainly in brands’ best commercial interests to operate in a free and fair society.

Brand 57

Brand Branding Government Ethics 57

Prohibition

JANUARY 18, 2020

Seen as one of the most persuasive forms of modern marketing, an increasing number of brands are turning to social media stars to market their products and services. However, recent years has seen numerous brands and influencers caught up in legal proceedings and fines due to the non-disclosure of paid and gifted endorsements.

Marketing 62

Marketing Advertising Advertising Social Media 62

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? She subsequently developed her own fashion brand and became a successful businesswoman. Main Topics Quick Links What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52

PR in High Definition

JANUARY 16, 2019

How many of them are people you know and how many are brands, influencers, ads or celebrities? Among the other content, I had two paid ads, one celebrity, five influencers, and one brand. The ethics of influencer PR. This presents an ethical dilemma for PR people. Open Instagram and go through the first 10 posts.

Instagram 67

Instagram Ethics YouTube Social Media 67

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Source: 3 Studies Branding and Marketing ). Source: 3 Studies Branding and Marketing ). Source: 3 Studies Branding and Marketing ). Are PR pros truthful?

Survey 178

Survey Marketing B2B Study 178

Contently - Strategy

APRIL 10, 2019

” Shortly after the team launched the vodka brand , with Johansson as founder and CEO, public opinion on Rodman began to shift. Promoting Bad Boy Vodka became a matter of keeping the original brand identity in conversation with Dennis Rodman’s tumultuous personal life. The brand controls over two-thirds of the market.

Company 105

Company Marketing Education Data 105

Sword and the Script

MARCH 11, 2017

The competitive difference, the drawbacks, or even the misuse, rests in the skill and ethics of the application. 2) Is your brand investing in the right content? Brands often develop content because either their competitors are doing it or to please an executive. So, the FTC stepped in with regulations to protect consumers.

Tools 68

Tools Marketing Advertising Advertising 68

PR Conversations

JULY 14, 2016

Over the past decade, the media and the internet have helped create global awareness about key environmental issues, creating a shift in attitude and behaviour change among consumers and investors. Such poorly organised or inexperienced public relations efforts can create inappropriate or inaccurate green claims that mislead the consumer.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Over the past decade, the media and the internet have helped create global awareness about key environmental issues, creating a shift in attitude and behaviour change among consumers and investors. Such poorly organised or inexperienced public relations efforts can create inappropriate or inaccurate green claims that mislead the consumer.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Over the past decade, the media and the internet have helped create global awareness about key environmental issues, creating a shift in attitude and behaviour change among consumers and investors. Such poorly organised or inexperienced public relations efforts can create inappropriate or inaccurate green claims that mislead the consumer.

Ethics 40

Ethics Guidelines Handbook Local 40

Communications Conversations

MARCH 29, 2019

I put a few guidelines on this–these folks had to be non-manager/non-director level. Megan started out working in Edelman’ Chicago office, before moving back to Minneapolis to work at Weber Shandwick and Exponent supporting consumer client accounts including Land O’Lakes, Florida’s Natural, WinField, Cargill and more.

Social Media 128

Social Media Agriculture Marketing Media 128

MaccaPR

MAY 28, 2015

Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. So what precisely is the understanding between advertisers and their consumers as to honesty? Ethically ambiguous? asks Preston.

Film 48

Film Marketing YouTube Advertising 48

Beyond PR

JULY 20, 2016

Know your standards: AP News Values and other codes of ethics. Keep learning: Guidelines change. Monitor topics and trends in your industry, and take the time to understand how your brand can authentically add to those conversations. As a brand communicator, you’re not just presenting facts, you’re telling a story.

Media Relations 40

Media Relations Media Local Healthcare 40

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 194

Writing Communications Marketing B2B 194

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, that doesn’t mean healthcare brands should start pursuing journalistic content.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, that doesn’t mean healthcare brands should start pursuing journalistic content.

Healthcare 59

Healthcare Content Marketing Industry Trends 59