Brand Events Product Launch Trade Shows 
Cision
JANUARY 8, 2018
When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. Events can be utilized for more than gathering sales leads and meeting with clients.
Beyond PR
SEPTEMBER 21, 2016
Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. At Macworld in 2007, Apple unveiled the first generation of a revolutionary product: the iPhone. Will the product be ready for show time?
5W PR
FEBRUARY 22, 2023
Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. What is a Product Launch Strategy? A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market.
Beyond PR
JANUARY 9, 2018
When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . Events can be utilized for more than gathering sales leads and meeting with clients. Crowdfunding.
Bianchi Biz Blog
JUNE 1, 2023
One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.
Business Wire
FEBRUARY 2, 2018
By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. However, there are still ways brands can get their content into the Facebook newsfeed.
Communications Conversations
APRIL 17, 2015
Yet, when I read most of these posts, I don’t see too many people talking about the realistic implications for brands. Livestreaming events. Livestreaming trade shows. Livestreaming product launches. Brands want to show off. But remember, not all brands are using Snapchat.
Expert insights. Personalized for you.
222 
Let's personalize your content