Brand Branding Corporate Wikipedia 
Onclusive
OCTOBER 28, 2021
Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking. Richard Branson.
MaccaPR
JULY 2, 2014
As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. Wikipedia is a permanent part of our public culture. All jokes aside, Wikipedia does have a distinct influence on the business community. Wikipedia is just plain popular.
Wadds Inc.
MAY 1, 2024
Large language models (LLMs) such as Claude, Gemini and ChatGPT are only as good as their training data, which is often sourced from large chunks of the internet, Google Books and Wikipedia. The ethical challenge for brands and corporate communications is significant. ”
Communications Conversations
MAY 22, 2018
Recently, I’ve noticed a lot more traction around a term and space I’ve worked in with a couple clients the last few years: the “Employer Brand.” But, by and large, Employer Brands are still largely managed by HR teams. It’s time for communicators to step in and help manage these Employer Brands.
Doctor Spin
JANUARY 17, 2023
Solarpunk might offer inspiration for other brands who are thinking about communicating a vision of a future world that isn’t scary. One of the critical principles is that it is a community-based movement rather than one dependent on large corporations or governments. In Wikipedia. In Wikipedia. In Wikipedia.
Flack's Revenge
MAY 1, 2015
Yes, it does, according to technology activists (and Steward Brand, who coined the phrase; see Wikipedia). PR people (I am one) and corporations like to manage and control the release of information. So, does information really want to be free? It does if you are an insider trading apologist or fair disclosure objector.
Contently - Strategy
NOVEMBER 3, 2021
When a brand is behind a story, there’s bias involved. I treat every story as a valuable source of information for readers—and a valuable gateway to a brand.” Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take.
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