Onclusive

NOVEMBER 23, 2021

Corporate reputation has become the most important brand asset—a company with a favorable public image is more appealing to customers, employees, investors, and other stakeholders. However, today there are many internal and external influencers that affect how companies and brands are perceived.

Analysis 397

Analysis Corporate Reputation How To 397

Reputation Us

FEBRUARY 27, 2024

The Tangible Value of Reputation Management Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. Your company’s good name is one of your greatest assets. In this second part, we investigate reputation value and risk.

Reputation 78

Reputation Corporate Insurance Insurance 78

Sword and the Script

NOVEMBER 21, 2023

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” Comment: A brand is a promise. And a brand is bigger than marketing. In other words, it takes a good company and good marketing to build a valuable brand.

Financial 146

Financial Marketing Survey B2B 146

Ronn Torossian

APRIL 26, 2022

The digital asset is now worth more than both Mastercard and Visa, and plenty of big and small brands have started adopting it, including America’s oldest bank, BNY Mellon, as well as retail day traders. Blockchain, the underlying technology behind cryptocurrencies, has become too big to ignore.

Banking 195

Banking Retail Technology Brand 195

Onclusive

AUGUST 16, 2021

We can all agree that earned media content is king when it comes to building brand reputation—your biggest brand asset. Followed closely by owned media, earned media continues to be the most trusted form of advertising compared to paid media. Read how earned media is key to showcasing business impact and ROI.

Measurement 195

Measurement Strategy Media Leadership 195

Onclusive

SEPTEMBER 7, 2021

PR analytics technology, such as Onclusive, can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which channels drove the most impact for your brand. The content provided on your web assets must tell your brand and product stories clearly and concisely.

Measurement 356

Measurement SEO Web Social Media 356

Agility PR Solutions

AUGUST 25, 2022

Companies have a media kit to provide a quick snapshot of their brand to their current and potential clients, journalists, other brands, influencers, and media companies. The post Media kit essentials: Must-have visual assets appeared first on Agility PR Solutions. This is the age of interactive and visual content.

Media 170

Media Company Brand Branding 170

ImPRessions - Crenshaw Communications

MAY 3, 2021

Use data and assets — or create your own. Whether in business, technology, or professional services media, one hugely attractive asset that can really bring a story to life is data. And if there’s not enough current data, it’s easy to create fresh assets by investing in a proprietary survey. Content, content, content.

Retail 368

Retail Media B2B Pitching 368

Reputation Us

FEBRUARY 19, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. Financial Impact Recent studies confirm that corporate reputation is an invaluable asset with an appreciable impact on a company’s bottom line.

Financial 88

Financial Reputation Corporate Study 88

Agility PR Solutions

DECEMBER 11, 2023

Disruption has been the name of the game this year as brands and businesses dropped everything to make AI a top priority, and it should be no surprise that there’s plenty more where that came from.

Data 100

Data Company Consumer Brand 100

ImPRessions - Crenshaw Communications

MAY 10, 2023

How AI is transforming ad tech and marketing At Crenshaw Communications, we have a history of successfully supporting a range of ad tech brands – from high-growth startups to larger public companies. ChatGPT: an asset or threat for PR? That’s a win-win for both the customer and the marketer.

Publicity 410

Publicity Retail Tools B2B 410

Agility PR Solutions

OCTOBER 4, 2023

Ever since social and streaming time surpassed TV viewing in recent years, brands have been trying to shift more of their attention to paid social to achieve marketing objectives. As a […] The post The CYA (cover your assets) guide to paid social: Q&A with creative production experts appeared first on Agility PR Solutions.

Creativity 105

Creativity Social Media Marketing Brand 105

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

Top PR Insights from 2023 that PR Professionals Need for 2024 Five Essentials for PR Campaigns Tied to Holidays Holidays offer great opportunities for PR teams and the brands they represent, but it’s also easy to slip and see your message get lost in the chatter. For PR, Is ChatGPT an Asset or a Threat?

Construction 182

Construction Storytelling Tools B2B 182

Onclusive

JANUARY 7, 2021

Communications is a major driver of corporate reputation—your biggest brand asset. It also plays a big role in your entire customer lifecycle, including brand awareness, recognition, and the emotional connection that drives purchase decisions.

Communications 248

Communications Corporate Reputation Employee 248

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Messaging & Positioning Having a clear brand established, along with representation of your values and mission statement, has never been more important.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

FEBRUARY 2, 2022

What does your story or brand offer that the journalists, and therefore, their audiences, can’t get anywhere else? This could include documents such as fact sheets, assets such as images, videos, success stories or customer quotes, or supporting data, research and methodology. Why should they pay attention?

Pitching 195

Pitching Data Technology Storytelling 195

Agility PR Solutions

SEPTEMBER 7, 2021

Brand content is a company’s greatest asset for building credibility, and also drives SEO and other marketing efforts, but brand marketers are making key mistakes that are preventing them from capitalizing on content demand, new research from on-brand content creation firm Lucidpress reveals.

Brand 142

Brand Branding Marketing SEO 142

Reputation Us

JANUARY 8, 2024

Reputation Is Your Company’s #1 Asset. Protect your organization’s #1 asset…Its reputation. Be Authentic And Humanize Your Business Humanize your company’s brand by showcasing the people behind it. Leveraging A.I. Learn how to fully “lean into” A.I. and embrace these technologies. Wreck It Rep”.

Reputation 88

Reputation Crisis Management Crisis Analysis 88

Onclusive

FEBRUARY 8, 2021

Strategic communications holds the keys to your biggest brand asset—your corporate reputation. However, all too often there is a disconnect between executive leadership and communications departments. Communications’ contributions may get lost in translation, making them vulnerable to budget and headcount cuts.

Communications 195

Communications Corporate Leadership Reputation 195

Onclusive

JULY 7, 2021

Successful brands put a lot of thought into their messaging, how they want to deliver those messages and through which channels, and how they want to evolve them over time. Being ranked on the first page of Google search results under specific terms related to your company is one of the most effective ways to build brand awareness and equity.

Brand 370

Brand Branding SEO Engineering 370

Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. How to set earned media objectives that are right for your brand. Start by asking what your overall business goals are, and how earned media objectives for your brand align with them.

Brand 370

Brand Branding Media Measurement 370

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Having a clear brand established, along with representation of your values and mission statement, has never been more important. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

A PR relationship may be challenging for brands to manage if they expect to take a hands-off approach and still be successful. They might include a change in brand perception, increased brand visibility, enhanced reputation, or engagement of a new target audience, for example. Set Clear Objectives And KPIs .

Agency 310

Agency Measurement Meeting Reputation 310

Sword and the Script

JULY 25, 2023

Brand building is increasingly important as B2B prospects come to a decision before ever talking to sales, yet a new report finds 69% of CFOs view brand marketing as a cost center Most searches are zero-click searches. In effect, it’s made branding cool again. There’s a lot of evidence that brand building is valuable.

B2B 96

B2B Brand Branding Marketing 96

Onclusive

AUGUST 10, 2021

The next question is: what assets do you have that could position your brand as a trusted authority for the media? When brands can curate their own data and conduct their own research, communicators can use this data to tell a great story. Having clarity on this is especially important at this stage.

Strategy 418

Strategy Survey Automotive Data 418

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

In advance of this meeting, study the landscape, key competitors, the plan or proposal (if it exists), and key assets for the client. For more pointers about what to ask and how to gather assets, see Cliff’s post about startup protocol.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

In advance of this meeting, study the landscape, key competitors, the plan or proposal (if it exists), and key assets for the client. For more pointers about what to ask and how to gather assets, see Cliff’s post about startup protocol.

How To 203

How To Case Study Meeting Pitching 203

Agility PR Solutions

AUGUST 2, 2023

In today’s marketplace, resilience is a critical business asset. The firm’s recent report, Building Business Value: […] The post How resilient is your brand? The firm’s recent report, Building Business Value: […] The post How resilient is your brand?

Company 78

Company Crisis Management Brand Branding 78

ImPRessions - Crenshaw Communications

AUGUST 30, 2023

Gone are the days when PR for B2B tech was a simple equation: “Give us an asset, and we’ll pitch it to reporters.” Themes and concepts are the narrative pulse Every company, especially in the tech space, has core concepts and themes they gravitate towards — the narratives that shape their brand identity.

B2B 156

B2B Company Storytelling Retail 156

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

NewsWhip

MARCH 13, 2024

Implement a robust monitoring framework, with heavy automation : Set up monitoring systems to track mentions of your brands, executives, industry, and hot topics across social media platforms and media outlets. a) Monitor widely. It’s time to evaluate what’s happening. Evaluation: Understand the Issue As It’s Unfolding 1.

Brand 147

Brand Branding Crisis Exercises 147

Remote PR Jobs

DECEMBER 12, 2022

It is crucial for you and your PR team to understand every element of your client’s brand in order to implement the best PR strategies. Before employing PR efforts, you and your client must touch base on who they are trying to target with their brand. Otherwise, it’s a shot in the dark! And for you?

Privacy 264

Privacy Meeting Strategy Social Media 264

Reputation Us

APRIL 15, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. While retention is a metric that defines a customer’s lifetime value, loyalty is what customers feel toward brands.

Reputation 78

Reputation Financial Consumer Survey 78

Agility PR Solutions

DECEMBER 21, 2022

Your employees are among the most valuable assets to your organization. They don’t just perform the day-to-day tasks of your brand, either. Their unique perspectives and range of talents can boost innovation and give you a competitive edge.

Employee 86

Employee Brand Branding Publicity 86

Onclusive

DECEMBER 7, 2023

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. Tracking impressions helps gauge brand exposure, audience engagement, and potential impact. From this you can gauge brand visibility and market dominance.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. Tracking impressions helps gauge brand exposure, audience engagement, and potential impact. From this you can gauge brand visibility and market dominance.

Measurement 195

Measurement Analysis Reputation SEO 195

Doctor Spin

JANUARY 2, 2024

“Competitiveness is derived from permanent infrastructural characteristics of organizational design, rather than just relying on temporary strategic assets.” A consideration of strategic assets and the organizational sources of competitiveness. Source: Journal of Brand Management 2 Nandan, S. Know your brand audience.

Strategy 52

Strategy eBook Journalism Resources 52