MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail.

Instagram 98

Instagram Crisis Local Privacy 98

Prohibition

DECEMBER 9, 2021

Because of this open narrative, often people take straight to social media to call brands out – when historically you may have just sent an email to complain. How to prepare and fix a PR crisis. How to prepare and fix a PR crisis. This is where effective PR crisis management comes in. Nobody wants a PR crisis.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Barokas

JANUARY 9, 2019

One of the most important parts of ensuring a successful year in marketing and PR, is the relationships and quality of the team dynamic. They need to be collaborative, able to push back when needed and unafraid to push the envelope. If you have a CEO who can slam dunk every interview, good for you. Keep her in the limelight.

Strategy 60

Strategy Media Pinterest Storytelling 60

Sword and the Script

NOVEMBER 4, 2014

It may seem counterintuitive, but the ingenuity of deftly navigating the most difficult of binds goes to show PR is often as much about problem solving as it is communication. Time hacks – crisis PR demands speed. As a Chevy spokesperson Rikk Wilde’s job was to present a new truck to San Francisco Giants pitcher Madison Bumgarner.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

Konnect Agency

APRIL 20, 2021

Unfortunately, that’s not always the case and crises tend to show up when they’re least expected. This is a good place to start when thinking about your tactical crisis communication plan. This is a good place to start when thinking about your tactical crisis communication plan. So what is crisis communication?

Crisis 52

Crisis Brand Branding Crisis Communications 52

Shift Communications

FEBRUARY 3, 2016

In our work with spokespeople over the years – from product managers to CEOs – there are some common mistakes that can trip up even seasoned executives. In the majority of media training sessions I’ve done, the spokesperson plays “ping pong” with the interviewer. Spokesperson: We are the leader in cloud computing dog collars.

Interviews 60

Interviews Media Training Training Trends 60

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. What was it like handling PR for Jesse? "I

Interviews 48

Interviews Radio Journalism Newspapers 48

Bad Pitch Blog

MARCH 21, 2006

But we should establish a steady rhythm of communication with our media contacts. As an established source, they’ll come to you when news breaks that is relevant to your expertise. Once legal approves content, PR people seem reticent to change even the font. A spring snowfall made my daily commute longer than usual yesterday.

Media Relations 40

Media Relations Media Pitching Industry 40

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

When hard-won earned media results of an excellent public relations campaign begin to show up, it’s not time to stop. That’s when the real work begins. A story’s initial appearance should be just the beginning of a productive placement life cycle. Maximize media placements with a few simple steps.

Interviews 136

Interviews Pitching Infographics Print 136

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. What is the purpose of Digital PR?

Digital PR 170

Digital PR Industry Strategy Film 170

MaccaPR

NOVEMBER 20, 2018

Why should your company invest in a high-quality online newsroom? Guided by the principle that the best way to learn how to do something correctly is to see how it should NOT be done, here are five ways to frustrate and outrage any media who might try to visit your newsroom. #1

Mobile 91

Mobile Corporate Survey Web 91

Rock the Status Quo

JANUARY 22, 2015

As with any survey-style of research, answers are also skewed based on who was interviewed and their personal perspective, even timing when they took the survey based on what influenced them that specific day. 2015 Edelman Trust Barometer – Global Results from Edelman Insights What led to this happening? Is it shared by the NYT?

Agency 100

Agency Survey Customer Service Engineering 100

Presspage

NOVEMBER 6, 2017

An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. Still, there are several ways to quantitatively measure the ROI of PR. Quantitatively measuring PR results. Conversion: no idea. Number of pageviews for publication on own website.

Measurement 97

Measurement Comparison Advertising Advertising 97

Buzzstream

FEBRUARY 1, 2024

PR Outreach Templates In the fast-moving world of PR, getting placements depends on many things going right. The one thing you should always be able to count on is your outreach email. If you don’t put the time and effort to personalize your email outreach, you will most likely get little to no results.

Pitching 87

Pitching Infographics Survey Resources 87

The Hoffman Agency

AUGUST 29, 2019

When you were a child, your parents always asked, “What did you do at school today?” Fast forward to now, when anyone in your family asks that question in relation to your job, it can be difficult to answer. PR professionals are constantly tasked with creating new and fresh ideas for pitches, bylines, social media content and more.

Crisis 31

Crisis Airlines Privacy Crisis Communications 31

David PR Group

JANUARY 21, 2016

A few weeks back, I interviewed David Meerman Scott about his book, The New Rules of Marketing & PR , and one area I promised to revisit is known as newsjacking. When I first invented newsjacking, I focused on the idea of getting your ideas into news stories. Following are five key questions and answers about the subject.

Television 40

Television Corporate Infographics Radio 40

PR Conversations

JULY 5, 2017

In this guest post, Anastasiya Shyrina, provides her perspective on the practicalities of PR management in Ukraine. Ironically, PR as a sphere has certain reputational problems itself. For instance, many people believe PR is only about socializing, being “likable” and wearing nice clothes. Copywriting.

Infographics 63

Infographics Corporate Policies Reputation 63

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?".

Company 113

Company Interviews Print Pitching 113

ImPRessions - Crenshaw Communications

JANUARY 23, 2017

As journalists grapple with “ alternative facts ” and the Trump administration’s war on the media, some professional public relations people are putting ourselves in the shoes of those who act as spokespersons for the new president. And those shoes are pretty uncomfortable.

Publicity 120

Publicity Survey Interviews Sports 120

PR Conversations

APRIL 21, 2016

What qualities do you most dislike in a PR practitioner? I have long been a believer that “language shapes consciousness,” primarily in regards to deliberate words chosen, particularly when reasonable, more-inclusive and dynamic terms exist. Gregor Halff’s response to Q8 of the PRoust Questionnaire.

Employee 40

Employee Internal International Corporate 40

MaccaPR

APRIL 10, 2018

What sound does an attorney make when their client's PR spokesperson inadvertently sabotages their legal case? Then, less than a week later, deputy White House PR spokesperson Raj Shah gave special counsel Robert Mueller a dream gift.

Reputation 89

Reputation Wikipedia Conference Strategy 89

ImPRessions - Crenshaw Communications

MAY 31, 2017

In addition to another viral video – this one of founder Travis Kalanick arguing with an Uber driver – the company was hit with ugly charges of sex discrimination in the workplace, detailed in a blog post by a female engineer who quit the company in frustration after only a year. What’s the cost of a brand crisis?

Crisis 180

Crisis Airlines Brand Branding 180

MaccaPR

AUGUST 8, 2018

The fallout when Schnatter’s off – the – rails racial rant leaked out on July 11 was rapid and relentless. Media agency Initiative, advertising agency Fallon, creative agency Laundry Service and PR firm Olson Engage all resigned Papa John’s, an extraordinary situation in our marketing world. Schnatter resigned as Chairman on July 11.

Crisis 63

Crisis Marketing Training Employee 63