Sword and the Script

DECEMBER 3, 2019

To date, I’ve written seven posts for the PR Tech Sum series – so a little more than half a year. In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. 1) The most interesting PR tech announcements from 2019. And here we go….

Data 87

Data Enterprise Survey Instagram 87

Shift Communications

AUGUST 17, 2018

In Wednesday’s blog , we covered strategies to prepare for earnings announcements, from surveying the competitor landscape, to creating killer media vetting processes, to drilling down to targeted coverage areas and more. The next step involves rolling out your post-earnings pitch strategy. Revisit key company announcements.

Pitching 83

Pitching Product Launch Data Measurement 83

Beyond PR

MAY 22, 2018

As all PR pros know, monitoring media coverage is important. Asking these types of questions and understanding what outlets typically publish will give you more direction when you craft pitches. Understanding your target outlets and the reporters you need to pitch to is one of the first steps in successful media relations.

Media 71

Media Pitching Social Media Report 71

Sword and the Script

OCTOBER 15, 2019

About 18% of PR pros would invest in social media next year if money weren’t an issue. That’s according to a poll by PR Daily of about 300 communications pros ( hat tip Arik Hanson ). 1) Use paid social to support media pitching. Fewer reporters are inundated with more pitches every year. The timing matters.

B2B 77

B2B Facebook Advertising Advertising 77

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot. Owned Media Oasis.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Jason Brown , Founder/Principal, PublicCity PR. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

SEPTEMBER 18, 2018

Her mother introduced her PR manager who talked to her about relationship building and the thrill of getting a big story for her company. The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism.

Media Relations 68

Media Relations Media Insurance Insurance 68

Beyond PR

MARCH 30, 2016

Exhibiting at your first trade show can feel a lot like the first day of high school. It’s important to register as early as possible for a trade show. The sooner you start planning, the more likely you can take advantage of early bird discounts. Follow these tips and you’ll get everything done – all before your first class.

Trade Shows 40

Trade Shows Marketing Hotels Travel 40

Beyond PR

SEPTEMBER 27, 2016

With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Here are three key tactics for taking advantage of social media during a trade show. Links back to your event press kit, company blog, etc.

Social Media 40

Social Media Trade Shows How To Media 40

Sword and the Script

AUGUST 8, 2017

If there’s one frustration every PR pro faces at one point or another. It’s the media pitch met with silence. Even the best media relations pros – with well-researched pitches – face the dilemma of no response one time or another. Do you write a new pitch all together? Did the reporter get the email? The NewsAI Platform.

Software 69

Software Tools Pitching Media Relations 69

Sword and the Script

DECEMBER 13, 2016

Yet if marketing gets the content and PR functions involved, these groups can help drive far better results – before, during and after – a webinar. Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content.

B2B 60

B2B Infographics Interviews eBook 60

PR Fuel

OCTOBER 30, 2018

Boring old email – like the press release, many pundits have declared it dead…I beg to differ! I hope you enjoy the reviews below, where I cover email marketing, email customer service, and email pitching. Punch it up and write something like, “Studio 16 Insider Trading: It’s not Illegal, We Promise!”.

Communications 40

Communications Pitching Writing Social Media 40

Katie Paine's Measurement Blog

MAY 25, 2023

It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what. If you need local press, however, your choices are more limited.

Measurement 52

Measurement Communications Survey System 52

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. We both own PR companies, with a twist. The predominant business culture of the past 20 years has been keep your head down, play your cards close to your chest and don’t, whatever you do, give away your trade secrets. And they all blog. Still reading?

Communications 81

Communications How To Blogging Content Marketing 81

Bad Pitch Blog

APRIL 2, 2007

The toolkit takes advantage of Valpak’s expertise in direct marketing and their nearly 40 years of experience. To opt out of receiving press releases in the future, please call 1-800-# and give them the Distribution ID of 1922 - Zzzzz…sorry, we dozed off. COMPANY recently announced the details at their annual franchise convention.

Local 40

Local Pitching Advertising Advertising 40