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PR Tech Recommends Reporters You Should Pitch [PR Tech Sum]

Sword and the Script

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. The OnePitch feature also provides a “Recommendation Score which takes into consideration how relevant the journalist’s articles are to your history of pitches” and an “Activity Score to know how frequently the journalist publishes articles.”.

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Industry Consolidation Continues Among PR Vendors; PR Tech Sum: Onclusive, SocialChorus, Teletrax, iQ Media, Agility PR Solutions

Sword and the Script

I got to thinking about it when putting together this piece – The Top 10 PR Tech Vendors by Familiarity and Favorability – and decided I’m going to do something. Onclusive also announced the acquisition of Ozmotik which will help PR discern which earned media is the most valuable. Learn more: press release , blog post.

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Would you Run Your Internal Data Through this Media Monitoring AI? PR Tech Sum: Talkwalker, TVEyes, Meltwater, SocialChorus, Cision, Signal AI and Burrelles

Sword and the Script

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This PR tech sum loses the jargon and boils these announcements down to the basics – with links to the source documents for those interested in learning more.

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Startup PR Myths Busted, via NY Tech Meetup

Flack's Revenge

It felt lonely until some others chimed in with eloquent thoughts about the value of PR and how to best put it to work. I thought the thread would make a good post, and got permission to share commentary (except from anonymous ones including aforementioned nut job), which you can find below. Please Don’t Let me be Misunderstood.

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Six months in directing TBN: Lessons and Takeaways

Karen Freberg

Well, we got to remedy that! In order to get leadership buy in, there are certain aspects to consider: Outlining how the student agency aligns with university and community goals (for us, engaged learning is one of our grand challenges for the next few decades, so tying this in is key!). History does repeats itself.

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A CRM with Real Analytics for Public Relations, M&A Report, Geoffrey Moore on PR Technology; PR Tech Sum: Propel, Burton-Taylor, Cision, Edelman and Onclusive

Sword and the Script

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. This post lists the 30 or so vendors I’m tracking, and how and why I got started on this project. Feel free to reach out by tweet , email , whatever – and let me know how you got started in PR.

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Analysis of Talkwalker: A must have tool for pros and educators

Karen Freberg

What is exciting is they have recently announced t hey have received more funding (congrats!) You may be asking yourself: Karen, how did you first find out about Talkwalker? I was having a conversation with a few people and they were sharing some of the great blog posts and articles Talkwalker was publishing.

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