article thumbnail

Google May Penalize Your Crisis Communications If Your Website Is Not Mobile-Friendly

Melissa Agnes

I speak and often write about the use of mobile technology for crisis communication and crisis management. Now let’s bring mobile technology into the picture. If you take a look at your website’s analytics, how many of your visitors come to your site from a mobile device (be it a smartphone, tablet – whatever)?

article thumbnail

Marketing with Messaging Apps

5W PR

Customers will receive updates directly on their mobile devices. This works particularly well when mobile users are sent promotions, coupons, and sale offers based on location. In real estate, first-time homebuyers can be invited to events through texts that will serve to guide them through the entire process.

Marketing 107
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Is Your Corporate Website Still the Right Place to Designate as Your Crisis Communications Home Base?

Melissa Agnes

Following are some of the benefits of continuing to leverage your corporate website as a means of crisis communication: It’s “owned” digital real-estate, not “rented” digital real-estate. Your corporate website is a platform that your organization owns and has complete control over.

article thumbnail

MediaPulse | A Weekly Media Round-Up

Cision

Scooptastic: Check out some of Cision Blog ‘s top scoops for this week, including Andres Jauregui at Forbes; Meredith Enge l at the New York Daily News; Lauren Camera at U.S. News & World Report; Erin Dresch at Bloomberg TV; Scott Doll at Philadelphia’s FOX 29; and Mark Glendenning at RACER.

article thumbnail

11 Content Marketing Mistakes to Avoid

Cision

Treat your headline as the premium real estate that it is, and give it curb appeal. I had the opportunity to write a guest post for a PR blog recently. I wrote a pretty extensive piece about social media for PR professionals (as I might for the Cision blog) and right before sending it I slapped myself on the forehead.

article thumbnail

Expansion in the China World Building Sets the Stage for Hoffman China in 2018

The Hoffman Agency

We literally ran out of real estate. All the desks are outfitted with a comfortable chair, phone — though I would estimate over 90 percent of all calls take place on mobile phones — and a plant. Thankfully, with a helping hand from our global VP of Operations Lydia Lau, we were able to secure a second office in the building.

article thumbnail

4 Trending Tactics to Add to Your Video Marketing Strategy

PR 20/20

During the HUG event, PEG also went on explain that square videos take up more of a user’s screen, especially when it comes to mobile. As Allison Melnik ( @allisonmelnik ) stated in this PR 20/20 blog post : “[Live streaming] provides businesses with the opportunity to show instead of tell. Image credit: PEG. Timelapses.

Video 78