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Google May Penalize Your Crisis Communications If Your Website Is Not Mobile-Friendly

Melissa Agnes

I speak and often write about the use of mobile technology for crisis communication and crisis management. Now let’s bring mobile technology into the picture. If you take a look at your website’s analytics, how many of your visitors come to your site from a mobile device (be it a smartphone, tablet – whatever)?

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Don’t Let Your Headline Get Cut Off

PRSay

So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. Get seen on mobile devices. Mobile apps and websites often truncate long headlines. So when writing for mobile audiences, write headlines to go. Get seen on Google.

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Marketing with Messaging Apps

5W PR

Customers will receive updates directly on their mobile devices. This works particularly well when mobile users are sent promotions, coupons, and sale offers based on location. In real estate, first-time homebuyers can be invited to events through texts that will serve to guide them through the entire process.

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How To Use Google Apps to be More Productive and Awesome

Cision

Google Hangouts: Key features: Google Hangouts is a mobile and desktop app that allows you to make video calls, create group “Hangouts,” telephone calls, and text messages. Docs and Sheets standalone mobile apps have been recently updated and are (subjectively) superior to Office mobile apps. Google Contacts.

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Hot Startups Join Axis Innovation at NYSE

Flack's Revenge

CEO Sivan Blasenheim said that Rentigo is bringing payment tech expertise and a free mobile CRM to real estate, where many still pay by paper check and manage businesses with spreadsheets. Focuus shows campaign KPIs in real time. This helps you adjust course and boost results.

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Is Your Corporate Website Still the Right Place to Designate as Your Crisis Communications Home Base?

Melissa Agnes

Following are some of the benefits of continuing to leverage your corporate website as a means of crisis communication: It’s “owned” digital real-estate, not “rented” digital real-estate. Your corporate website is a platform that your organization owns and has complete control over.

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MediaPulse | A Weekly Media Round-Up

Cision

Launchpad: A bevy of new apps, digital services and media launched this week, including Verizon ‘s mobile video service go90 ( TechCrunch ); Comcast ‘s video service, Watchable ( Variety ); Yahoo ‘s new niche verticals, Yahoo Real Estate and Yahoo Celebrity ( FishbowlNY ); Lena Dunham ‘s lifestyle newsletter, Lenny ( Chicago (..)